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Social Media Manager

Goldfish Swim School Franchising

Social Media Manager

Troy, MI
Full Time
Paid
  • Responsibilities

    Social Media Strategic Specialist, Community Manager, Content Strategic Manager, Engagement Managing Coordinator… Do you have professional experience in any of these roles leading out the strategy behind social media for franchising or multi-unit businesses? If so, this may be the right role for you.

    Our Marketing Team is growing and we are looking for a dedicated team player who has experience in the marketing industry. The Social Media Manager will develop and deploy strategy for current and future social media channels. With that strategy in place, the Social Media Manager will conceptualize, create and schedule content for Goldfish Swim School franchise channels as well as assist franchisees in customizing and effectively using content to drive brand awareness, education and interest in membership.

    Goldfish Franchising is one of the leading learn-to-swim franchise organization with swim school facilities for kids ages 4 months to 12 years. Our proven confidence-building curriculum promotes a love of swimming and teaches children to be safer in and around the water. The Franchise office is filled with robust trending systems, experiences and most importantly - people. We have identified and hired humble, hungry and smart team members who demonstrate and foster the following core values behaviors during their interactions with one another, vendors, and other business partners. We have a dynamic culture and a fun office-space that engages a team-oriented community, encourages flexibility and provides a safe space where there is a strong sense of belonging.

    We don’t just have a mission. We live and work by our competencies, core values, and the desire to maintain a “get it” mentality, a “want it” attitude and the “capacity” to learn and grow professionally and personally.

    Goldfish Core Values: Core values are the guiding principles that define our culture and make us unique.

    We go above and beyond with every detail to create a GOLDEN EXPERIENCE!

    We believe in nurturing a culture that provides WOW! CUSTOMER SERVICE.

    We do the right things, make the right decisions and treat people with INTEGRITY, COMPASSION, and TRUST.

    We meet and exceed expectations so you see EXTRAORDINARY RESULTS.

    We make a big deal about life’s accomplishments by remembering to CELEBRATE!

    It is time to make waves with your career where the experience is golden. We’re excited to take this business to a genuinely new and thriving level. If this culture aligns with your career interest, then explore further.

    Primary Responsibilities

    Develop, deploy and communicate data-driven strategies that guide creative, content, purpose and success for all social media channels.

    Work with Marketing team on creation of social and digital marketing campaigns and brand content creation.

    Conceptualize, schedule and manage content for all franchisor social media channels.

    Provide weekly content recommendations, instruction and guidance for franchisee social media channels.

    Monitor and report out on results and analytics for social initiatives.

    Maintain understanding of trends and recommend new strategies to keep Goldfish ahead of the curve in creating brand awareness and utilizing social and digital to promote Goldfish Swim School.

    Job Qualification & Skills

    At least 5 years of experience as a Community or Brand Manager with strong strategic acumen, brand tone implementation and an understanding of social media usage and digital marketing advertising.

    Excellent written and verbal communication skills.

    Strong organizational skills and attention to detail.

    Experience with Mac-based environment and G-Suite preferred.

    Aesthetically-minded and detail oriented with regard to photography and design.

    Strong time management skills and the ability to self-motivate in a fast-paced environment.

    Ability to think laterally and creatively to problem solve under the pressure of competing deadlines while juggling multiple projects simultaneously.

    Outgoing personality and the ability to be a team player in a collaborative work environment.

    Willingness to take direction and feedback in an effort to grow and improve.

    These listings are not all-inclusive and may modify as the business grows.

    If you, or if you know of someone who displays these core values, has the work background experience and qualifications, then what are you waiting for? Submit your application today.

    EEO/Goldfish Swim School Franchising is an Equal Opportunity Employer.