Job Title: Local Marketing ConsultantReports To: Local Marketing ManagerJob Summary: The Local Marketing Consultant will be responsible for supporting new and existing schools in a given territory; assisting with marketing planning and strategy, public relations and community outreach initiatives. The Local Marketing Consultant will be the primary day-to-day contact between the Franchise Marketing Team and the GSS locations and will be responsible for communicating all Franchise-led initiatives and updates for his/her assigned territory/region.
Duties and Responsibilities:
Onboard new locations; following tiered support protocols for checklists, touch base calls and site
visits – some travel required.
Provide guidance to all schools in assigned territory on local marketing opportunities, events,
programs, promotions, offers, partnerships
Mediate schools’ critical concerns and crisis issues in efficient & professional manner
Collaborate with school’s assigned Operations Consultant as needed, for collaboration on
outstanding concerns/issues that would impact operational experience
Review scorecard for assigned schools and utilize market research and competitive intelligence
tools to improve results
Onboard, train and monitor all franchisee social media channels; auditing post frequency and
ensuring brand standards while helping to drive engagement
Oversee and assist outside Marketing/PR representatives to ensure brand standards are
maintained
Develop and maintain strong Franchise, Franchisee and Vendor relationships and ensure
expectations are being consistently met
Assist with team projects as needed
Requirements:
BA in Marketing, Public Relations, Communications or related field
Minimum 3 years marketing/communications experience
Franchise/Multi-Unit Marketing experience a plus.
Desired Skills and Abilities:
Proven track record in local marketing strategy & execution
Independent thinker with teamwork mentality and follow-through
Strong time management and multi-tasking skills with ability to self-motivate in a fast-paced
environment
Excellent written and verbal communication skills
Strong project management, problem-solving & organizational skills
Experience with Mac-based environment and G-suite preferred
Dedication to living by the company’s Core Values of Golden Experience, Wow! Customer Service,
Integrity, Compassion and Trust, Extraordinary Results and Remembering to Celebrate!