Job Title: Digital Media Specialist and Event Coordinator Company: Goldfish Swim Schools - Westchester County, NY

Make a Splash with Goldfish Swim Schools: Join Our Team as a Digital Media Specialist! Are you a creative storyteller with a passion for digital media and a knack for engaging audiences? Goldfish Swim Schools is seeking a Digital Media Specialist to lead our digital marketing efforts in Westchester County, NY. If you're ready to dive into a role where you can showcase the fun and safety of our swim schools while leveraging your expertise in social media and digital media optimization, we want to hear from you!

Why Join Goldfish Swim Schools? At Goldfish Swim Schools, we believe in the power of education and continuous learning. We're committed to providing a supportive and inclusive environment for our team members to grow both personally and professionally. We offer competitive compensation, opportunities for professional development, and a collaborative team culture where your creativity and ideas are valued. Join us and make a difference in the lives of children and families in our community! There are over 160 Goldfish Swim Schools nationally and we operate three growing schools in the Westchester County area with more on the way!

When you join Goldfish Swim School, you can expect a warm and welcoming environment. We are committed to training, educating, and supporting our people with integrity, compassion, and trust. See our video: https://youtu.be/TZTVvr5AgIA

Job Description: As our Digital Media Specialist, you will be responsible for creating and executing digital marketing campaigns that highlight the fun and safety of our swim schools. You'll leverage your expertise in social media and digital media optimization to reach and engage our target audience across various platforms. From creating compelling content to analyzing performance metrics, you'll play a key role in driving brand awareness and generating leads for our swim schools.

Responsibilities:

Develop and implement digital marketing strategies to promote Goldfish Swim Schools and increase brand visibility.

Create engaging content for social media platforms, including Facebook, Instagram, Twitter, and TikTok, that highlight the fun and safety of our swim schools.

Optimize digital media campaigns for maximum reach and engagement, utilizing SEO, text marketing, and boosted posts.

Produce and curate content for Instagram Reels, Stories, and other short-form video platforms to showcase our swim schools in a creative and captivating way.

Conduct A/B testing to optimize content performance and drive continuous improvement.

Work with customer databases and lead management systems to nurture leads and convert them into customers.

Generate and manipulate creative assets to optimize messaging and storytelling across digital platforms.

Collaborate with cross-functional teams to ensure alignment and consistency in brand messaging and storytelling.

Utilize Salesforce, Microsoft Excel, Podium, Sprout, Sprinklr, Adobe Suite, and other digital marketing tools to manage campaigns, analyze data, and create visual content.

Coordinate Marketing Events for Goldish Swim Schools throughout the region

Qualifications:

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field is required.

Advanced degrees, such as a Master's or MBA, are ideal.

Minimum of 3-5 years experience in digital marketing, with a focus on social media and digital media optimization.

Proficiency in social media platforms, including Facebook, Instagram, Twitter, and TikTok, as well as experience with digital media tools and techniques.

Experience with Salesforce, Microsoft Excel, Podium, Sprout, Sprinklr, Adobe Suite, and other digital marketing tools.

Strong storytelling skills, with the ability to create compelling content that resonates with our target audience.

Excellent verbal and written communication skills, with the ability to effectively communicate ideas and collaborate with cross-functional teams.

Ability to work quickly and efficiently in a fast-paced environment while maintaining attention to detail.

Dependable, diligent, and able to work independently as well as collaboratively with cross-functional teams.

Ready to Make a Splash with Digital Media? Apply Now and Join Our Team at Goldfish Swim Schools!

Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location.