Why is it great to work here?

Gold’s Gym is growing fast and looking for new team members, just like you, to help us provide world class service to our members to help them maintain a healthy lifestyle. We’ll challenge your skills, talents and abilities and reward your every success. Here are just some of the benefits you will get by being a Gold’s Gym employee:

Paid training that includes internal classes to become a strong consultant,

Great earning potential right from the start

Free gym memberships and discounts

Opportunities to grow within the company

What sets us apart from the rest:

Dedication to our members’ successes and goals

Pride and excellence in what we do and who we are

Passion for people in the communities we serve

Dedication to our team members

But most of all…. we are more than a gym; we are a family!!

We want talented individuals who:

Can work in a dynamic, fast-paced, goal-oriented environment without sacrificing quality of sales and service

Have a great and outgoing attitude

Have perseverance to succeed through follow-up and follow through

Love to constantly learn and grow

When you come to work, you'll:

Our Digital Marketing Manager will be responsible for helping develop, implement and manage marketing campaigns that promote Gold’s Gym and our programs, products and services. He or she will play a major role in enhancing brand awareness within the digital space, as well as driving website and landing page traffic to acquire leads. In addition, he or she will develop daily, weekly, monthly and yearly content plans for the creation and Curation of content for digital workflows, email communications, online content and social network platforms, while overseeing digital marketing communications, acquisition and retention strategies to generate Gold’s Gym awareness to drive sales, while cultivating member loyalty.

ESSENTIAL FUNCTIONS

Plan and execute all traditional (offline) and digital marketing (online), including SEO/SEM, marketing database and platforms, email, social media and text/display advertising campaigns

Identify trends and insights, and optimize spend and performance based on those insights

Brainstorm new and creative growth strategies on a regular basis

Plan, execute, and measure experiments and conversion tests to ensure we are successful in our efforts

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Manage day-to-day digital marketing and communication campaigns

Create a robust content strategy to support Gold’s sales goals and communication objectives

Maintain a detailed calendar for the planning and management of all brand content

Responsible for the production and publishing of content on all digital channels including email newsletters, blogs, and social media channels

Build and maintain relationships with agencies, external content creators and brand influencers in order to expand the brand

Develop and drive community engagement and user-generated content strategies on our social media channels

Measure, report, analyze, and optimize performance of content and campaigns across all outlets, including email, social, SEO content and user acquisition funnels

Partner with internal teams and brands we carry to identify key product stories and campaigns

Establish standards and workflows for requesting, creating, editing, and publishing content systems, and best practices for content ideation, creation, and distribution

Ensure SEO optimization across all website content and location pages, including keyword targeting, interlinking and general best practices

Assist with managing the budget allocated to digital marketing

Evaluate competitors to optimize digital marketing strategies

Create, monitor and adjust PPC campaigns: focus on analysis, tactics, optimization, bid/budget adjustments and reporting

Develop and perform weekly, monthly and quarterly detailed performance reviews

Collaborate with colleagues to analyze channel sales in relation to traditional anddigital marketing initiatives

Visit clubs on a regular basis to get videos, photos and assets to be used in a variety of marketing efforts

In collaboration with marketing team, design and deliver e-mail campaigns to generate new business leads, nurture existing leads, and re-engage customers within the guidelines of Gold's brand standards

Design, test and deliver e-mails for clients and prospects through HubSpot

Assist with the production of marketing copy for marketing website, company blog, advertising initiatives, white papers, video scripts, email campaigns, social media content, product literature, sales sheets, etc.

Assist with the execution of re-marketing and paid search campaigns

Assist with various administrative tasks related to marketing and communication efforts within the marketing and sales department

There are some MUST HAVES:

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform these duties satisfactorily. The requirements listed below are representative of knowledge, skill, and/or ability required.

Minimum of 2-5 years’ experience in a Digital Marketing position or Strategist role with proven results

Bachelor’s degree with a focus on Marketing

Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate

Excellent presentation and written communication skills

Ability to handle a fast-paced work environment with multiple priorities that need to be managed on a regular basis

Experience in a multi-unit, chain-based business considered an asset

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate testing and experiments

Up to date with the latest trends and best practices in online marketing and measurement

Experience in a multi-unit, chain-based business considered an asset

Demonstrate past CRM strategies/success

Expert proficiency level in Google AdWords, Google Analytics and Microsoft Excel

Excellent written and verbal communication skills

Experience managing PPC campaigns and understanding of on and off page search engine optimization strategies

Knowledge of email best practices and CAN-SPAM/anti-spam laws

Intermediate knowledge and application of social media content strategy

Experience working with Adobe Creative Suite software (Photoshop, InDesign, Illustrator, etc.)

Strong working knowledge of Web technology and tools, marketing analytics, mobile tools and marketing automation.

Experience with HTML, CSS, Flash, PHP, ColdFusion, mobile responsive design, etc.

Knowledge of all aspects of website management, including best practices for search engine optimization (SEO), SEM and website testing practices and browser compatibility

Experience with HubSpot in design and implementation of email campaigns and use of marketing automation tools.

A passion for fitness/wellness

Strong analytical skills and data-driven thinking

Ability to thrive in a fast-paced working environment with multiple personality types

Detail oriented with strong time management, organizational, multi-tasking and planning skills

Creative and passionate about learning and bringing new ideas and concepts that may improve marketing effectiveness and benefit the business.

ASK YOURSELF IF YOU HAVE WHAT IT TAKES….. COME BE APART OF THE LEGACY TODAY!

Gold’s Gym provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or genetics.