Job Description
Company Description:
Active Digital Marketing is a growing digital marketing firm dedicated to helping businesses achieve their marketing goals through innovative and effective online advertising strategies. We specialize in creating dynamic, high-performing digital campaigns that drive results, increase brand awareness, and boost sales.
Job Description:
We are seeking a highly skilled and experienced Google Ads Specialist to join our digital marketing team. The ideal candidate will be responsible for managing and optimizing large-scale Google Ads campaigns to ensure maximum ROI. This role involves strategic planning, detailed analysis, and the implementation of best practices in paid search advertising.
Responsibilities:
- Set up and manage Google Ads accounts and campaigns, including search, display, video, and retargeting efforts.
- Implement and manage call tracking solutions to enhance lead generation efforts.
- Manage a monthly advertising budget of sometimes up to $50,000 or more, ensuring optimal allocation across campaigns for maximum performance.
- Utilize automation tools and strategies to streamline campaign management and improve efficiency.
- Conduct thorough keyword research and analysis to identify opportunities for campaign growth and optimization.
- Employ strategic bidding techniques to maximize visibility and achieve campaign objectives.
- Optimize campaigns for conversion rate improvement, leveraging CRO (Conversion Rate Optimization) techniques to enhance campaign performance.
- Analyze and interpret campaign data to make informed decisions on strategy adjustments and optimizations.
- Stay up-to-date with industry trends, tools, and best practices in Google Ads and digital advertising.
Requirements:
- Proven experience managing Google Ads campaigns with a significant advertising budget.
- Strong understanding of MCC (My Client Center) for managing multiple accounts.
- Expertise in analytics and conversion tracking tools to measure campaign success.
- Familiarity with SEO and digital marketing automation tools.
- Excellent analytical skills and proficiency in keyword analysis.
- Experience with strategic bidding, campaign optimization, and CRO techniques.
- Ability to create and manage display and video targeting campaigns.
- Knowledge of retargeting strategies to re-engage audiences.
- Strong communication and organizational skills.
Qualifications:
- Google Ads certification is a plus.
- Minimum of 2 experience.
What We Offer:
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
- This is a growing company so the sky is the limit. We are looking for "Go Getters" that want to build a career and a postion.
If you are passionate about digital marketing and have a track record of success in Google Ads campaign management, we would love to hear from you. Apply today to become a part of our innovative team at Active Digital Marketing.
Company Description
https://www.thisisactive.digital/
https://www.thisisactive.digital/