Job Description

The MARKETING CONCIERGE will consult, support, and coach the channel partners of Gorilla Corporation’s clients on best marketing practices to increase their profitability with the use of resources provided by the vendor. The Marketing Concierge is keen on the IT industry as well as channel and digital marketing standards to provide an expert level of support to channel partners. The Marketing Concierge needs to be willing to learn and understand different brands, industries, and various technologies to generate leads and create content in terms of digital, social, event, and direct marketing. This role will be responsible for bridging the gap between Gorilla Corporation’s vendors and resellers by identifying their needs and finding creative ways to meet those needs via building the right relationships. The ideal candidate is professional, attentive, and outgoing as time will be spent on the phone building long-term relationships with established and future clients. This position is best for a recent graduate with a degree in Marketing and experience in digital and channel marketing regarding IT.

RESPONSIBILITIES AND DUTIES

• Create a thorough analysis of the channel partner’s business and marketing efforts
• Plan marketing activities for channel partners related to increasing lead generation
• Monitor channel partner performance using various KPIs
• Act as a Consultant/Subject Matter Expert and make strong marketing plans to present to the channel partner
• Be able to present an analysis and status report on progress to vendor
• Leverage the marketing automation software and resources provided by vendor to customize content for channel partners
• Provide support for the platform to channel partners

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, or another related field
• Possess broad knowledge of the IT industry in terms of marketing/sales as well as a brief technical understanding
• Strong understanding of lead generation best practices
• Excellent digital marketing, social media marketing, direct and inbound marketing skills
• Proficient in Microsoft Office Suite
• Proficient in Google products (Gmail, Google Drive, etc.)

EXPERIENCE

• 2 - 3 years of experience in the marketing field
• B2B marketing experience, preferably with Channel Marketing
• Utilization of a CRM system and various channel marketing automation platforms (ideally Zift, Structured Web, or Allbound)

OTHER KNOWLEDGE, SKILLS AND ABILITIES

• Superb verbal and written communication skills
• Ability to communicate with employees at all levels of the organization
• Excellent interpersonal skills
• Demonstrated commitment to high professional ethical standards and a diverse and collaborative workplace
• Ability to adapt to a fast paced continually changing business and work environment while managing multiple priorities
• Willingness to learn and develop skills above and beyond the role
• Ability to analyze results, make recommendations, and present a plan to high-level executives

Company Description

Gorilla is a leading global sales and marketing channel agency. Gorilla Corporation provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gorilla Corporation complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.