Job Description

POSITION SUMMARY

This role will be responsible for building customer acquisition through a thoughtful owned, earned and social media strategy on platforms including, but not limited to, Facebook, Instagram, LinkedIn, Twitter, Pinterest, Snapchat, and YouTube. Will be responsible for all forecasted revenue from paid social programs in the US, and a key component of the brand’s future growth. As a high- performing customer acquisition marketer will identify opportunities to scale growth quickly across social platforms. As a Facebook beta program partner will collaborate on new ad platform releases and weekly in-person education with the Facebook/Instagram team. Experience is required.

RESPONSIBILITIES

• Plan, execute, monitor, and scale advertising campaigns across channels including, Facebook and Instagram to meet business objectives.
• Define campaign strategy, messaging, and funnels for scalable audience acquisition.
• Responsible for ad trafficking, QA & tracking parameters.
• Identify influencer and or ambassador partners and negotiate fees.
• Manage 3rd party and sponsored social media placements.
• Analyze and optimize campaigns (creative, targeting, bid, audience, daypart, platform, etc.)
• Document shifts in allocation from plan and forecasting based on platform performance and opportunities.
• Daily/weekly/monthly media/creative performance analysis & reporting
• Maintain a “testing” budget to identify new opportunities while protecting revenue.
• Understand multi-channel attribution and work collaboratively with other media channels for a lift across
• Develop creative briefs aligned to business goals, platform requirements, and creative performance.
• Manage interns that will track trafficking.
• Will partner with the leadership team to improve overall campaign performance and leverage organic posts and customer engagement moments for amplification to new audiences

REQUIREMENTS, EDUCATION, SKILLS

• Bachelor’s degree in marketing, communications or related field
• 3-7 or more years of digital marketing experience, managing social media and influencer accounts KPI’s
• The regulated industry is a plus!
• Lifestyle consumer Products campaign experience preferred
• Must have advanced level skills on excel and InDesign
• Prior influencer experience preferred

Company Description

Green Gorilla is the first USDA certified organic hemp-derived CBD oil product brand on the market. We are an ethical, inspirational, and innovative company poised to become the industry leader and a global brand. Green Gorilla is committed to building an intelligent and inspiring international brand in the Hemp/Cannabis industries. As the leading USDA certified organic manufacturer and brand of cannabidiol (CBD) products, our promise is to bring customers only the highest efficacy of organic products and services and in doing so, making sustainable and ethical choices that will help protect our planet and preserve our future. The company’s success in the CBD market is bolstered by sophisticated manufacturing of organic products, rare certification by the USDA, inspiring brand awareness and marketing, strategic product development and pricing, significant sales and high consumer retention as well as innovative vertical integration that sets us apart from other companies in the industry. We are an essential business that is not open to the public during COVID-19. Please see our website and check out our exceptional executive team full of proven industry leaders at www.ilovegreengorilla.com