Job Description
Job Title: Regional Market Manager, Field - West Department: Coca-Cola Field Marketing Location: Los Angeles or San Francisco Job Reports to: Greenhouse Director of Field Marketing, Coca-Cola Manager
Company Overview:
Greenhouse is a creative engagement agency committed to cultivating growth for client partners through innovative, fully integrated brand experiences. We are industry experts who curate creative engagements that drive brand adoption, challenge the status quo, and spark big ideas. We look for passionate and talented people with integrity and an entrepreneurial spirit to join our daring team of cultivators. Apply today to become a part of our fun, challenging, and dynamic Greenhouse family.
Brand Overview:
The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. Our portfolio of brands includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Powerade, Costa, Gold Peak, Peace, and Honest. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, and fairlife. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain.
Job Summary:
The Regional Market Manager (RMM) develops and implements region specific consumer focused partnerships and marketing initiatives to achieve brand growth goals. The RMM leverages expert knowledge of regional consumers and local partners to build brand culture and amplifying IMX objectives. A top priority for this position is to manage our regional sales teams, connecting region activity to retail. The RMM provides direction and leadership to a team of internal and agency resources within his/her region.
Primary Responsibilities/Activities:
Cultivate Culture
Develop Authentic Regional Brand Partnerships
Lead Field Connectivity with Integrated Marketing Experience (IMX)
Create and Manage Regional Brand Programs
Leverage Retail Activity & Manage Sales Team
Required Competencies:
Minimum Requirements:
Position Financials (Annual):
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