Job Description

About the role: Greyson’s marketing team is looking for a highly creative and strategic Social Media Manager to bring our stories to life and grow the community on our global social media channels. You’ll be responsible for leading and executing our social media plans and creating social-first content.

The ideal candidate will have a strong grip on how to approach social media platforms, in particular Instagram, Twitter, LinkedIn, TikTok, and YouTube. They will be an excellent creative content creator who’s in touch with culture and can bring the Greyson brand and values to life in a way that engages with and attracts new audiences. They will be ready to roll up their sleeves and work alongside our brand and creative team, agency partners, and a cross-functional group of stakeholders.

This role requires a high level of organization and comfort with defining process; you’ll work cross functionally with the brand, product marketing and development, ecommerce, and retail teams daily. You must be willing to challenge the status quo to continually enhance customer experience.

Primary Responsibilities:

• Develop channel-right social media strategies with a focus on Instagram (@greysonclothiers , @greysonscarlett_ , @greysonpups) , TikTok (@greysonclotheirs) , Twitter (@greysonclothier) , LinkedIn and YouTube. Act as a key thought partner for quarterly marketing moments, planning channel-right strategies and content
• Work cross-functionally to lead the planning, coordination, communication, and implementation of social media strategies to support key seasonal marketing strategies, 360 marketing calendar, and brand/product stories that align with marketing team objectives
• Manage the social media calendar and social media activity 
• Track emerging organic social trends and identify new, innovative ways to evolve social strategies, grow our audience and drive meaningful conversions
• Support community engagement projects with social and ambassador/influencer marketing teams to align on concept, project management, operations and activation with brand partners and affiliate pack members, including Greyson athletes
• Report on insights and performance, proactively making recommendations, updates and improvements based on findings
• Identify and build strategic relationships with new ambassadors, digital content partners, creators and influencers
• Establish best practices and analyze competitor activity to share with key team members
• Assist with organic social media content creation
• Refine and master the Greyson social media voice
• Work with our creative and content teams to create social-first content for brand marketing activations, products, and cultural moments
• Industry relationship (creators and brands) building
• Engage with our community through comments, direct messages and other best practices

Qualifications:

• 3-5+ years of experience in a Social Media role, with a focus on strategy or content coordinating.
• Strong awareness of cultural trends relevant to our target.
• Experience with a consumer and/or product brand.
• Experience working with international teams
• Exceptionally strong writing and verbal communication skills, with the ability to present ideas and information clearly and write in various styles for diverse audiences
• A can-do and collaborative approach to ideation and execution
• Experience working on photo and video shoots – art directing, producing, and concepting
• Strong existing relationships with key digital influencers and tastemakers

Company Description

Greyson Clothiers was born from the vision of uniting fashion and sport. With the principles of the wolf at the helm, Founder and CEO Charlie Schaefer built a team founded on camaraderie, loyalty, strength, and community. By crafting products that can perform at the highest level through superior tailoring and construction, Greyson has shattered the idea that sport, tailored fashion, and functionality cannot coexist. In our pursuit to redefine modern menswear, Greyson welcomes all those who strive for greatness to run along with our Pack.