Groove Technology Solutions is a leading provider of innovative technology solutions for the hospitality industry, offering a wide range of services from DIRECTV, Internet, and Wi-Fi to video surveillance, phone systems, energy management, and other cutting-edge in-room technologies. Recognized as one of the "Fastest growing companies in Utah" and honored with awards for being one of the "Best Companies to Work For in Utah," we are committed to excellence and continuous growth.
Overview of Position
We are seeking a skilled and experienced Marketing Specialist to join our dynamic marketing team. The Marketing Specialist will play a crucial role in developing and executing effective pay-per-click advertising strategies to drive targeted traffic, increase conversions, and maximize ROI. The ideal candidate should have a proven track record in managing PPC campaigns, strong analytical skills, and the ability to collaborate with cross-functional teams.
What you’ll own
- Develop and implement comprehensive PPC strategies to increase brand visibility, drive qualified traffic, and meet business objectives.
- Conduct thorough keyword research, ad copy creation, and landing page optimization to enhance campaign performance.
- Monitor and analyze PPC campaign performance using relevant tools and platforms, providing regular reports on key metrics.
- Stay abreast of industry trends and competitor activities to refine and optimize PPC campaigns.
- Collaborate with internal teams, including marketing, analytics, and creative, to align PPC efforts with overall marketing strategies.
- A/B test ad copies, creatives, and landing pages to continuously improve campaign performance.
- Manage PPC budgets effectively, ensuring optimal allocation for maximum results.
- Keep up-to-date with the latest PPC trends, platform updates, and industry changes to provide strategic recommendations.
Experience and skills you’ll have
- Minimum 3 years of hands-on experience in managing PPC campaigns, preferably in a digital marketing agency or similar environment.
- Proven track record of achieving positive results and optimizing PPC campaigns for maximum ROI.
- In-depth knowledge of PPC best practices, platforms, and tools, including Google Ads, Bing Ads, and other relevant platforms.
- Strong analytical and problem-solving skills, with the ability to interpret campaign data and make data-driven decisions.
- Proficiency in using PPC analytics tools such as Google Ads, Google Analytics, SEMrush, or similar platforms.
- Familiarity with ad copywriting, A/B testing, and landing page optimization techniques.
- Excellent communication and collaboration skills, with the ability to work effectively within a team environment.
- Self-motivated and results-oriented, with a keen attention to detail.
Smaller Focus on SEO
While SEO is not the primary focus of this role, a basic understanding of SEO principles and collaboration with the SEO Manager may be required to ensure a cohesive and integrated approach to digital marketing strategies.
Perks & Benefits
- State of the art brand new office conveniently located in Midvale, Utah
- Stocked kitchen
- Onsite gym (Peloton included)
- Onsite masseuse
- Great medical, dental, vision, and even pet insurance
- Life insurance, long and short-term disability coverage
- 401K with an employer match
- Generous company provided physical and mental well-being program