Group Manager, Marketing Strategy & Operations (EDU)

A

Adobe

Group Manager, Marketing Strategy & Operations (EDU)

San Francisco, CA
Full Time
Paid
  • Responsibilities

    JOB LEVEL
    M50
    EMPLOYEE ROLE
    People Manager

    The Opportunity

    The Group Manager, Marketing Strategy & Operations (EDU) serves as the strategic partner and operational anchor to the Senior Director, Business Strategy & Operations (EDU). This role owns EDU marketing strategy, programs, budgets, and drives strategic business operations activities on behalf of EDU. The position is explicitly designed as the second-in-command within EDU marketing operations, with near-term opportunity for expanded scope and advancement based on performance.

    Core Responsibilities

    Marketing Programs

    • Own the end-to-end EDU marketing program portfolio, including the overall Strategies and Programs.

    • Lead development and execution of marketing programs in partnership with Product Marketing , Engagement, and Community teams

    • Own EDU marketing budget planning and forecasting, and impact measurement in close partnership with Financ e and Operations Managers

    • Ensure programs are built on clear objectives , target audiences, success metrics, and execution plans.

    • Drive scale and consistency through reusable program frameworks, playbooks, and operating standards.

    • Work cross functionally with other PMM teams to align on budgets & deliverables and ensure regular and consistent communications.

    • Representing Marketing strategies, programs and budgets in senior leader review meetings and planning discussions.

    **Strategy & Operations Planning **

    • Serve as a strategic co-partner to the Senior Director, translating EDU priorities into actionable execution plans including key goals and outcomes, and regular tracking.

    • Lead annual and quarterly planning cycles, including prioritization, resourcing alignment, and execution roadmaps.

    • Drive cross-functional execution against commitments, proactively surfacing risks and gaps.

    • Prepare executive-ready narratives, recommendations, and decision materials for Education leadership.

    • Act as a delegate and proxy for the Senior Director when representing EDU strategy and operations.

    Business Operations

    • Own the EDU operating model , including QBRs, Objectives and Key Results, BFAs, and executive business reviews .

    • Track execution against goals and initiatives, ensuring accountability, transparency, and follow-through.

    • Provide operational leadership and program support for major EDU initiatives and special projects

    • Enable efficient execution for Product Marketing and Engagement teams through governance, workflows, and operational support.

    • Serve as the go to leader to solve challenges related to operational issues, driving structured problem solving across teams.

    Measures of Success

    • Clear alignment between EDU marketing strategy, programs, and business priorities.

    • Effective budget management with demonstrated results

    • Improved marketing operating rigor and decision velocity.

    • Drive an operating model with consistency, engagement and outcomes.

    • High-quality executive communications and leadership confidence.

    • Expanded scope and leadership responsibility based on performance.

    What You Will Bring

    • 8-10+ years of experience in marketing strategy, marketing operations, or business operations with at least 4 years of people leadership.

    • Proven experience owning marketing planning, programs, and budgets in a SaaS or platform environment.

    • A proven leader who can influence at all levels, communicate effectively, and develop next generation talent

    • Strong executive presence with the ability to influence senior leaders through clear narratives.

    • Demonstrated ability to operate effectively in complex, matrixed organizations.

    • Large capacity with eagerness for career growth into a larger role in the future.

    • Education, B2B, or PLG experience preferred.

    Expected Pay Range:
    Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $136,300 -- $250,875 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

    ‌

    In California, the pay range for this position is $173,300 - $250,875 │ In Colorado, the pay range for this position is $147,800 - $213,950

    At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

    In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

    State-Specific Notices:

    California :

    Fair Chance Ordinances

    Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

    Colorado:

    Application Window Notice
    Jun 08 2026 12:00 AM

    If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

    Massachusetts:

    Massachusetts Legal Notice

    It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

    Internal Opportunities

    Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

    Put your best foot forward:

    1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

    2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

    3. Check out these tips to help you prep for interviews.

    4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

    Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

    At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

    Let’s Adobe together

    At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.

    Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

    Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

    AI Use Guidelines for Interviews:
    Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

    At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .