Group Manager, PMM B2B Sales Enablement Messaging & Content

Adobe

Group Manager, PMM B2B Sales Enablement Messaging & Content

San Francisco, CA
Full Time
Paid
  • Responsibilities

    JOB LEVEL
    P50
    EMPLOYEE ROLE
    Individual Contributor

    Acrobat is already a trusted name-but its business story? That part’s still unfolding. Your mission is to help write the next chapter-positioning Acrobat as a modern platform where efficiency meets creativity and smart collaboration, all powered by AI. You’ll connect what we build to what businesses-from small shops to global enterprises-need. That means helping teams work smarter, communicate more clearly, and unlock the full value of the documents they rely on every day.

    Be strategic, articulate, practical, and hands-on. Guide clarity, simplify, and prioritize team progress.

    You’ll partner across a highly matrixed organization-including Sales, Product, Brand, Comms, and Web-bringing different perspectives together into one clear, cohesive story. If you enjoy crafting bold narratives, making emerging tech feel human, and encouraging teams around a shared vision-this is your moment.

    What You’ll Own

    • Define and evolve Acrobat’s business messaging across segments-from small businesses to mid-market and enterprise
    • Build and scale sales enablement programs that give customer-facing teams the clarity and confidence to tell Acrobat’s story
    • Develop standout content experiences-webinars, sales collateral, leadership presentations, and messaging frameworks
    • Help advance Acrobat’s analyst relations strategy-partner with cross-functional teams to ensure our story is well-articulated, well-understood, and well-represented
    • Collaborate closely with Product, Sales, Brand, and Enablement teams to bring new features and go-to-market motions to life
    • Turn customer insights, competitive signals, and market trends into content and programs that resonate
    • Establish smart governance and measurement practices to keep content current, effective, and aligned to business needs
    • Set the vision-but also get in the work. You’ll model what it means to lead by doing

    What You Bring

    • 10-15 years in product marketing, go-to-market, or B2B strategy roles-ideally in SaaS, efficiency, or platform environments
    • Experience crafting narratives that influence perception-whether through product marketing, strategic comms, PR, or equivalent experience
    • Experience leading a team and mentoring individuals across abilities and experience levels
    • Proven ability to build central messaging and enablement programs that drive alignment and action
    • Strong writing, storytelling, and communication skills-you turn complex into clear and scattered into strategic
    • A track record of navigating cross-functional dynamics in matrixed orgs and bringing people along a shared path
    • Experience working with (or leading) analyst relations and understanding their influence in market positioning
    • Curiosity about emerging technologies-especially AI-and how they influence the future of work
    • High comfort toggling between strategy and execution-big picture to fine detail

    Bonus Points If You Have:

    • Experience with enterprise or multi-segment sales cycles
    • Background in PR, comms strategy, or executive communications
    • Background in managing content or training agencies
    • Familiarity with brand architecture, messaging frameworks, and campaign planning
    • Experience launching or repositioning a product in a shifting competitive landscape
    • Strong narrative instinct and ability to capture customer voice and tone

    Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $141,200 -- $249,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

    At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

    In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

    State-Specific Notices:

    California :

    Fair Chance Ordinances

    Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

    Colorado:

    Application Window Notice

    If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

    Massachusetts:

    Massachusetts Legal Notice

    It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

    Internal Opportunities

    Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

    Put your best foot forward:

    1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

    2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

    3. Check out these tips to help you prep for interviews.

    4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

    Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

    At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

    Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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