Job Description
The Marketing and Corporate Communications team devises creative, engaging and strategic communications to effectively promote Skyborne’s corporate narrative to a wide range of audiences including our people, our trainees, our airline partners, the media and key stakeholders.
The Group Marketing Executive is responsible for developing ideas and producing entertaining, engaging, informative and/or instructional campaigns that link Skyborne to our target audience across the Group, with a focus on the US market.
The role is responsible for taking ideas through from brief and design concept to approval and delivery, supporting business goals, using a range of media outputs. The goal is to produce quality, fresh and compelling campaigns to raise brand awareness, attract students and gain and retain airline relationships, staying ahead of the competition and ensuring the most relevant, innovative and up to and up to date platforms are used, raising the market presence of Skyborne, while maintaining brand identity.
The objective is to ensure all marketing efforts align with Skyborne’s Business Plan and contribute to achieving the organization’s revenue and recruitment goals.
Responsible for conveying the correct messaging to Skyborne’s B2B and B2C markets. Innovation and creative thinking are a must to ensure that Skyborne appeals to a wider audience and is differentiated through forward thinking, quality, safety, and professionalism. All communications should be delivered in a timely and factually correct way using the most appropriate channels for the audience.
Skyborne is a global organisation with stakeholders located across the world. This key role is integral to conveying the correct messaging, delivering innovative, high-quality, relevant, and engaging communications. Innovation and creative thinking are a must to deliver our messaging effectively.
Key Relationships:
Chief Executive Officer
Commercial Director
Group Marketing Teams
Sales Staff UK & US
Recruitment Staff UK & US
Head of Training UK & US
Customer Support UK & US
Students UK & US
Staff UK & US
Agency relationships
Key Responsibilities and Accountabilities:
Alongside the Group Communications Lead, developing and maintaining Skyborne’s internal communications strategy, to enable meaningful two-way communication with staff and students; promoting staff and student engagement; encourage organization-wide collaboration; ensuring understanding our corporate objectives, priorities and key messages and disseminating updates in a timely and consistent manner.
Supporting and delivering internal communications campaigns and activities on key topics within the US academy.
Support in developing, owning, designing, and maintaining corporate communications such as presentations (both internal and external), newsletters, event support materials, research papers, and brochures alongside the Group Communications Lead.
Supporting the Group Communications Lead in driving the company’s ‘Reach Higher’ campaign, developing and delivering new initiatives to ensure the Groups Mission, Vision and Values are recognizable and easily recalled amongst staff.
Developing and maintaining Skyborne’s communications strategy, to enable meaningful two-way communication with staff and students; promoting staff and student engagement; encourage organization-wide collaboration; ensuring understanding our corporate objectives, priorities and key messages and disseminating updates in a timely and consistent manner.
Owning the US and Indian social media channels and delivering content that is appropriate to celebrate successes, communicate our company vision and deliver sales leads across the full breadth of US and Indian programs.
Creating captivating and planned campaigns across all platforms.
Owning and maintaining platform analytics, metrics, and campaign reporting.
Developing, maintaining and constantly improving a range of communications channels using a broad mix of media and formats to effectively target all staff, students and future customers.
Leading creative concepts and collaborating with design experts as needed – both internal and external.
Actively seeking content opportunities across all sites, through engagement with key staff members and student cohorts.
Ensuring social media communications are effectively managed and supported by the wider team as needed.
Developing and delivering communications campaigns and activities on key topics.
Creating and sharing high quality range of templates to work with that provides a uniform, consistent brand look and feel, whilst giving flexibility to portray our key messages across a range of media. This includes social media templates (reels, images, text based), handouts, leaflets, PDF downloads etc.
Creating opportunities for staff and students to express their ideas, opinions, and concerns, and empower staff and student voices.
Creatively input into asset and content libraries, by capturing on-site videography and photography of staff, students and key stakeholders (where appropriate) for use on social media platforms and the company website.
Conducting video interviews with staff and students on campus and facilitating airline representative interviews for use across marketing platforms.
Writing, reviewing, editing and updating content for the company website, blogs, marketing materials and other platforms as required.
Researching, planning and delivering key US events that drive leads for the sales teams, recruitments teams and create Business Development opportunities with execution of event materials such as brochures, presentations and backgrounds for digital presentations in addition to ensuring stand presence is optimised.
Plan and manage all US events, including open house, recruitment fairs, workshops, and graduation ceremonies.
Coordinate event logistics such as venue selection, catering, travel arrangements, speaker schedules, and promotional materials.
Work with instructors, student services, and admissions teams to ensure alignment on event goals and execution.
Oversee on-site event management, ensuring smooth operations from start to finish.
Track event performance and feedback, providing post-event analysis and recommendations for improvements.
Keeping abreast of emerging best practices in communications, using insights to constantly improve communications strategies and plans.
Ensuring all communication is consistent with Skyborne’s vision, values, brand guidelines and key messages.
Provide support to other members of the Marketing and Corporate Communications team.
Providing versatile support across various functions within Skyborne, including administrative tasks when required.
Qualifications
Qualifications, Experience and Personal Qualities:
Degree or equivalent education in a marketing or related subject.
Outstanding design skills using a range of platforms to create engaging content
Effective time management to ensure on time delivery that meets pre-agreed deadlines.
Advanced skills in content creation.
Outstanding communication and interpersonal skills, both written and verbal, to deal effectively with internal and external contacts, across all levels.
Strong understanding of all social media platform strategies, tactics, and techniques. Including paid social media.
Keen interest in social media and how it can benefit both B2B and B2C markets.
Previous experience within a marketing function.
Ability to innovate, identify opportunities for improvement, and respond to a changing internal context and to evolving internal and external communications best practice.
Experience of collaborating across different departments and organisations to deliver outcomes that meet the needs of all parties.
Creative with the initiative to identify and maximise marketing opportunities.
Advanced skills in copy writing with strong attention to detail.
Ability to concentrate and work in a fast-paced environment.
Readily accepts changes and adjusts accordingly.
Track record of developing and executing successful marketing campaigns that drive sales and revenue growth.
Data-driven mindset with the ability to analyse performance metrics, produce ROI and make informed decisions.
Familiarity with marketing tools and platforms such as GA4, Meta ads manager, social media scheduling platforms, etc.
Early adopter of AI and efficiency tools across marketing platforms to capitalise on trends and speed-to-market opportunities.
Ability to collaborate effectively across teams and regions.
Additional Information
We are committed to offering the most competitive benefits package, including:
Benefits