JOB LEVEL
M50
EMPLOYEE ROLE
People Manager

The Opportunity

Adobe Firefly is transforming creativity through generative AI, enabling creative professionals (“ CPros ”) to ideate, design, and produce content in entirely new ways. As Group Manager of Product Marketing for Firefly (Inbound), you will lead a team focused on understanding the needs of Creative Professionals and shaping how Firefly delivers value across Adobe’s creative ecosystem.

This is a high-impact leadership role where you’ll guide strategic product marketing initiatives, mentor a team of PMMs, and influence product direction and go-to-market strategies. You’ll collaborate deeply with product, outbound marketing, and cross-functional teams to ensure Firefly is discoverable, adopted, and loved by creative professionals worldwide.

What You’ll Do

• Drive the strategic direction of inbound product marketing programs for Firefly tailored to creative professionals.

• Partner with Firefly and flagship app product teams to shape roadmap priorities based on customer insights and cross-app journey opportunities.

• Champion deep understanding of workflows, needs, and aspirations through research, data analysis, and direct engagement.

• Partner closely with outbound PMMs for Creatvie Professionals segments to co-develop marketing programs that drive awareness and adoption of Firefly.

• Foster a culture of innovation, customer obsession, and cross-functional collaboration.

• Refine Firefly’s value proposition for creative professionals, ensuring it resonates across subject areas and use cases.

• Represent the strategic vision of Firefly for CPros to senior leadership and cross-functional partners.

What You’ll Bring

• 10+ years of experience in product marketing, product management, or strategy roles, ideally in creative software or AI technologies.

• 5+ years of experience managing people, including senior-level marketers.

• Proven ability to lead critical initiatives and mentor high-performing teams.

• Strong analytical and critical thinking skills; adept at using data to inform decisions.

• Exceptional communication and storytelling abilities, with experience influencing executive team members.

• Passion for creativity, design, and emerging technologies like generative AI.

• BS degree in Marketing, Business, or a related field-or equivalent practical experience.

Why Join Us?

You’ll be part of a team shaping the future of creativity at Adobe-building responsibly developed AI tools that empower millions of professionals. This is a rare opportunity to lead in a fast-moving space, drive meaningful impact, and help define how the next generation of creators work.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $146,300 -- $273,200 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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