JOB LEVEL
M50
EMPLOYEE ROLE
People Manager

The opportunity

The Acrobat Engagement Marketing team is searching for a senior, Group PMM with strong strategic skills to shape and lead the onboarding and value discovery process for all users of core and new Acrobat features. This leader will craft user engagement from initial contact to continuous habit formation. The position focuses on helping every user quickly recognize Acrobat’s value, gain product confidence, and form durable usage patterns that foster long-term preference.

This leadership role offers high visibility and combines strategic insight, analytical rigor, operational skill, and broad collaboration. We are determined to work closely with product, build, engineering, lifecycle, analytics, and data science teams. Together, we will launch impactful in-product experiences, conduct meaningful experiments, and develop mechanisms that enable millions of users to discover and benefit from Acrobat. You will manage the engagement plan spanning desktop, web, mobile, and upcoming surfaces. We will drive high-value user activities and lead users into greater use of Acrobat’s fundamental features and the innovative functions that define its future.

What you’ll do

• Plan and lead the method for onboarding and value discovery of important and new Acrobat features throughout the user lifecycle and ecosystem. It covers desktop, web, mobile, and emerging platforms.
• Develop structures and initiatives that bring in the appropriate features at the appropriate times to foster confidence, depth of use, and long-term engagement
• Use behavioral data, segmentation, and journey analysis to identify the highest-impact opportunities to improve activation, feature adoption, and sustained usage
• Influence product and experience roadmaps by advocating for user needs, value pathways, and the instrumentation required to measure engagement and adoption
• Collaborate closely with analytics and data science to define success metrics, segmentation strategies, and measurement frameworks related to usage depth and retention
• Ensure strong operational rigor through high-quality briefs, QA plans, launch calendars, and clear cross-functional communication
• Experience managing growth teams, from setting strategy and coordinating the roadmap to encouraging a culture of rapid experimentation and developing a strong understanding of data-driven decision making
• Lead engagement initiatives that drive viral growth through product-led features and high-impact engagement loops
• Build and refine positioning and messaging grounded in customer insights, competitive analysis, and market dynamics

Success looks like:

• 8+ years of experience in product marketing, product growth, engagement, or related roles within SaaS or technology companies
• Deep understanding of user behavior, onboarding, feature discovery, and engagement mechanics for complex efficiency tools
• Comfort guiding a team crafting and interpreting A/B tests and using experimentation to drive meaningful improvements in adoption and usage
• Strong critical thinking combined with the ability to carry out tasks accurately and with close attention to detail
• Demonstrated success influencing and aligning highly cross-functional teams without direct authority
• Analytical proficiency and comfort working with behavioral data, metrics, and experimentation readouts
• Strong written and verbal communication skills, enabling clear presentation of strategy and insights to different collaborators
• Comfort operating in ambiguity, balancing long-term vision with near-term execution
• A collaborative, proactive approach and a sense of humor that contributes positively to team culture

Pay range 190K to 300K

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $146,300 -- $275,050 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

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In California, the pay range for this position is $190,000 - $275,050

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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