JOB LEVEL
P50
EMPLOYEE ROLE
Individual Contributor

About the Role

The Acrobat Product Marketing team is seeking a strategic and execution-focused Principal Product Marketing Manager, Engagement to drive adoption and sustained usage of priority capabilities. This role translates product innovation into clear customer value by defining how key features are positioned, introduced, and reinforced across the lifecycle.

Partnering closely with Product and Design, this individual will influence how priority capabilities are introduced within the product itself, defining feature-level onboarding, in-product education, and discovery moments, while aligning reinforcement across lifecycle and GTM channels. Success in this role means delivering measurable gains in activation and sustained usage.

What You’ll Do

• Drive the engagement strategy for priority capabilities, ensuring they are clearly positioned and embedded into customer workflows.
• Define how features are introduced, sequenced, and reinforced across onboarding and ongoing product experiences.
• Build repeatable engagement playbooks that connect in-product moments with lifecycle amplification.
• Partner with Product and Design to optimize in-product discovery, activation flows, and time-to-value.
• Use behavioral insights and adoption data to identify friction and recommend targeted improvements.
• Align cross-functional stakeholders around clear activation and usage goals for your focus areas.
• Deliver measurable improvements in feature adoption, usage depth, and repeat engagement within your domain.

What You’ll Need to Succeed

• 10+ years in Product Marketing, Engagement, or a related field supporting digital products.
• A customer-first thinker who translates workflows and user insight into clear, compelling value articulation.
• Direct experience improving activation and feature adoption through in-product messaging, onboarding, or usage interventions.
• Strong partnership experience with Product Managers and Designers to refine UX flows and reduce friction.
• Comfort working hands-on with product analytics to identify drop-offs and prioritize improvements.
• Ability to independently own outcomes within a defined product area and drive cross-functional execution.
• Strong written and verbal communication skills, enabling clear presentation of strategy and insights to different collaborators
• A collaborative, proactive approach and a sense of humor that contributes positively to team culture

Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $145,400 -- $261,150 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

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In California, the pay range for this position is $180,300 - $261,150

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile - don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll .

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .