Benefits:

Bonus based on performance

Flexible schedule

Paid time off

Health & Wellness

Primary Spine Institute is a corrective spine clinic in Charlotte, NC, transforming spinal health through ethical, non-invasive care. We’re on a fast-growth trajectory, and we’re hiring our first Growth & Business Development Lead; a high-impact, hands-on role for someone ready to drive measurable patient growth, build strategic community partnerships, and optimize digital performance.

The Core Objective

Your primary responsibility is to double new patient volume within 90 days.

This is not a support marketing role, this is ownership of measurable growth. You will be accountable for results and have the autonomy to create strategies, test ideas, and iterate quickly.

What You’ll Own

Community & Partnerships

Build high-value referral relationships with pediatric offices, Pilates & yoga studios, schools, sports clubs, and healthcare partners

Represent PSI at events and partner locations

Develop creative initiatives to grow referrals within current patients

Digital & Growth Systems

Analyze website traffic and conversion performance (Google Analytics 4)

Identify drop-offs and recommend improvements to increase patient conversion

Manage Google Business Profile performance

Track leads, campaign ROI, and growth metrics across digital and community channels

Support content initiatives including social media, monthly newsletters, and blog contributions

Create patient reactivation campaigns leveraging the database

Strategy & Ownership

Work directly with founders to refine messaging, strategy, and ROI reporting

Test, iterate, and implement new ideas to drive measurable results

Take full ownership of initiatives and their outcomes

Who Thrives Here

1–4 years in marketing, sales, outreach, business development, or growth roles

Comfortable with both in-person relationship-building and digital analytics

Motivated by measurable results and ambitious growth goals

Highly organized, proactive, and accountable

Enjoys autonomy, building systems, and running with ideas

Aligned with PSI’s patient-first, ethical healthcare values

Excited by long-term growth within an expanding clinic

You don’t wait to be told what to do. You see opportunities, create solutions, and make them happen.

This Role Is Not For You If

You prefer low-pressure environments or “testing the waters”

You need every task mapped out in advance

You are uncomfortable being accountable for measurable outcomes

You are not excited by growth or autonomy

Why Join Now

First dedicated growth hire at a clinic ready to scale

Direct impact on patient growth and clinic expansion

Meaningful performance-based bonuses tied to new patient volume milestones

Base salary: $60K–$90K + performance incentives

Hands-on ownership and a chance to shape the future of PSI

To Apply

Send your resume + a short note answering:

“How would you approach doubling new patient volume within 90 days in a community-based healthcare clinic?”

We want candidates who can think strategically, act decisively, and are excited to own measurable outcomes.