Growth Marketer

N

nativeMsg

Growth Marketer

Chicago, IL
Full Time
Paid
  • Responsibilities

    Growth Marketer

    Location: Chicago, IL (Full-time, On-site)

    About nativeMsg

    nativeMsg is the leading RCS Business Messaging experience and API platform, enabling businesses to create, send, and optimize interactive texting experiences. We're transforming how businesses communicate with customers by turning traditional SMS into rich, interactive experiences featuring images, videos, and interactive buttons, all within the native messaging app.

    The Role: Engineering Marketing Growth at Scale

    We're seeking a Growth Marketer to build the technical infrastructure that powers our revenue generation and customer acquisition. This isn't traditional marketing automation—you'll be engineering growth through AI-powered systems, automated visual content creation, and scalable lead generation pipelines that showcase our visual technology to prospects through compelling demonstrations.

    You'll partner closely with Marketing to turn their strategies into automated, scalable systems while building the technical foundation that generates qualified leads through visual storytelling and automated outreach.

    What You'll Build

    Automated Visual Content & Lead Generation Systems

    • AI-Powered Visual Content Creation : Engineer systems that automatically generate compelling visual content, product screenshots, comparison graphics, and marketing assets at scale
    • Visual Storytelling Automation : Build automated workflows that create before/after comparisons, feature demonstrations, and industry-specific use case visuals
    • Content Distribution Pipelines : Create systems that automatically distribute visual content across email campaigns, social media, and landing pages
    • Dynamic Content Personalization : Engineer automated systems that customize visual content based on prospect industry, company size, and engagement history

    Lead Generation & Qualification Automation

    • Automated Prospecting Systems : Engineer data pipelines using Apollo, and other enrichment APIs to identify and research target accounts automatically
    • AI-Powered Lead Scoring : Build machine learning models that identify prospects most likely to convert based on behavioral and firmographic data
    • Multi-Channel Outreach Automation : Create sophisticated email, LinkedIn, and direct mail campaigns that scale personalized outreach to thousands of prospects
    • Visual-First Nurture Sequences : Engineer automated lead nurturing workflows that educate prospects through progressive visual content and demonstrations

    Growth Analytics & Attribution Systems

    • Performance Tracking Infrastructure : Build comprehensive analytics systems that track every touchpoint from first contact to closed deal
    • A/B Testing Frameworks : Create technical infrastructure for testing messaging, timing, visuals, and outreach strategies across all channels
    • Attribution Modeling : Engineer systems that accurately attribute revenue to specific growth activities and optimize campaign performance
    • Conversion Optimization : Build automated landing page testing, form optimization, and lead capture improvements

    AI Integration & Automation

    • Conversational AI Systems : Integrate ChatGPT, Claude, and other AI tools to automate content creation, prospect research, and personalized messaging
    • Visual Content Generation : Use AI tools to automatically create compelling visual marketing assets, product demonstrations, and comparison content
    • Intelligent Workflow Automation : Build smart automation that adapts based on prospect behavior, engagement levels, and qualification criteria
    • Predictive Analytics : Create AI models that predict which prospects are ready to buy and automatically prioritize sales team outreach

    Technical Requirements

    Programming & Development

    • Backend Development : 3-5 years experience with Python, JavaScript (Node.js), or similar for building automation systems and APIs
    • Frontend Skills : Proficiency in HTML, CSS, JavaScript for creating interactive demos and landing page optimization
    • Database Management : Experience with SQL databases for storing prospect data, analytics, and campaign performance metrics
    • API Integration : Extensive experience connecting marketing tools, CRM systems, and data enrichment platforms

    Marketing Technology & Automation

    • Marketing Automation Platforms : Advanced experience with HubSpot, or similar platforms for campaign automation and lead nurturing
    • Data Enrichment Tools : Hands-on experience with Apollo or similar tools for prospect research and data enhancement
    • CRM Integration : Experience with HubSpot CRM integration and custom workflow development
    • Analytics Platforms : Proficiency with Google Analytics or similar tools for tracking growth metrics and conversion funnels

    AI & Content Automation Tools

    • AI Platform Integration : Experience with OpenAI API, Claude API, or similar for automated content generation and prospect research
    • Visual Content Tools : Experience with Canva API, Figma API or similar tools for automated visual content creation
    • No-Code Automation : Advanced skills with Zapier, Make, n8n or similar platforms for rapid prototyping and workflow automation
    • Content Management Systems : Experience building and optimizing content workflows for marketing campaigns

    Growth & Analytics Experience

    • Growth Marketing Background : 2-4 years in growth marketing, demand generation, or marketing operations with technical implementation focus
    • A/B Testing & Experimentation: Strong experience designing, implementing, and analyzing growth experiments
    • Conversion Rate Optimization : Track record of improving conversion rates through technical optimization and testing
    • Data Analysis : Proficiency with SQL, Excel/Google Sheets, Python for analyzing campaign performance and identifying optimization opportunities

    What Makes This Role Unique

    Visual Technology Marketing : Build systems that effectively showcase visual technology through automated content creation and distribution
    AI-First Growth : Use cutting-edge AI tools to automate content creation, research, and personalization at unprecedented scale
    Emerging Category : Engineer growth for technology that prospects love once they see it, but requires visual demonstration to understand
    Technical Innovation : Build growth infrastructure that competitors can't easily replicate due to technical complexity
    Revenue Impact : Direct attribution to pipeline generation and revenue growth through engineering excellence

    Compensation & Benefits

    Base Salary : $120K - $150K (based on experience)
    Profit Sharing Package : Significant stake in fast-growing messaging technology company profit sharing
    Benefits : Full health insurance, dental, professional development budget
    Growth Path : Opportunity to build and lead growth engineering team as company scales

    Current Growth Stack

    CRM & Marketing: HubSpot, Apollo for prospecting
    Automation : Zapier, Make, custom Python scripts
    Analytics : Google Analytics, HubSpot Analytics, custom dashboards
    AI Tools : To be implemented (OpenAI, Claude, visual content generation platforms)
    Content Systems : To be built (automated visual content creation, personalization engines)

    Ready to engineer scalable growth through visual marketing automation?

    We're looking for someone who can start immediately and begin building scalable marketing growth infrastructure that drives qualified leads through compelling visual demonstrations.