Job Description
Growth Gurus is a performance marketing agency specializing in customer acquisition on Facebook, Google Adwords and Email Marketing. We are professionals that strategize, execute, and manage a variety of client digital ad campaigns from conception to creative to execution and analysis.
Were seeking a smart, energetic Email Campaign Manager who is passionate about marketing, technology, and e-commerce. This role will have a focus on D2C marketing and will support in campaign development, the creation of marketing materials, and cross-functional team efforts.
JOB DESCRIPTION
Do you have email marketing experience? Have you managed large email marketing campaigns that generated over $50,000/month in revenue? Do you love digging into the data and problem-solving your way into ROI positive campaigns? Would you like to work with energetic campaign managers and learn from a team of super intelligent peers?
If you answered YES to any of the above, then we'd love to chat with you!
We are looking for an Email Campaign Manager to join our growing team. The right person for this role is marketing and tech savvy, data-driven, with proven hands-on email and CRM experience.
REQUIREMENTS
RESPONSIBILITIES INCLUDE
- Manage large scale email marketing campaigns from development to execution
- Establish targeting strategies based on customer lifecycle segmentation & predictive analytics
- Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
- Proof and QA campaigns to ensure 100% error-free execution
- Conduct frequent analysis of competitor programs looking for insights around targeting, promotional offers, and cadence/delivery timing
- Leverage marketing automation, CRM, and other technologies to support campaign execution (Google Analytics, Data Studio, Facebook Analytics, Klaviyo)
- Analyze and track data to maximize the performance of email campaigns to achieve customer acquisition, conversion, and growth goals
- Build expertise and become subject matter expert in email design, product development, and platform use
- Communicate campaign performance to clients and build a clear roadmap for the future
QUALIFICATIONS
- 3+ years experience in technical email marketing for e-commerce preferred
- 3+ years experience of handling your own clients/accounts preferably in an agency setting
- Knowledge of Klaviyo and/or other email marketing automation tools like Marketo, MailChimp, Bronto and Bluecore
- Knowledge of HTML and experience with WordPress, Shopify, Magento 2
- Basic to intermediate SQL skills
- Previous experience with digital marketing campaigns
- Proven track record of creating, implementing and optimizing complex email programs to meet business goals
- Understanding of digital marketing principles, specifically email marketing best practices
- Excellent verbal, interpersonal, and written communication skills
- Strong organizational and prioritization skills with ability to think strategically, creatively, and analytically
- High attention to detail, deadlines, and accuracy with minimum supervision
- Positive attitude and ability to operate in a very rapidly changing environment with ambiguity; requires being scrappy
- Ability to effectively resolve problems and/or roadblocks independently as they occur, knowing when to escalate when necessary
- Bachelor's Degree (Marketing, Business Development, Economics or related analytics fields)