Job Description

Your Career

As the Growth Marketer for SMB, you will be the driving force behind our customer acquisition efforts, with a primary focus on paid media and email marketing. You are a results-oriented marketer who is equally comfortable diving deep into Google Ads campaign data as you are crafting a high-converting email nurture sequence. You will own key acquisition channels and be responsible for hitting aggressive pipeline and revenue targets. This is an opportunity to build, measure, and scale programs from the ground up, with a clear and measurable impact on the business.

Your Impact

• Paid Media Management: Develop, launch, and continuously optimize paid advertising campaigns across channels like Google Ads (Search, Display), LinkedIn, and other B2B platforms to drive qualified leads and product trials. Manage campaign budgets, bidding strategies, and A/B testing to maximize ROI.
• Email Marketing & Nurturing: Own the end-to-end execution of email marketing campaigns, from building targeted lists and writing compelling copy to deploying campaigns and analyzing performance. Design and implement automated nurture streams that guide prospects through the buyer's journey and convert them into sales-ready leads.
• Target Account Acquisition: Take ownership of our acquisition strategy for a defined target account list (TAL). You will orchestrate multi-channel touches across paid media, email, and web to create engagement within our most valuable SMB accounts.
• SEO Execution: Collaborate with our content and web teams to execute our SEO strategy. This includes contributing to keyword research, optimizing landing pages, and monitoring organic search performance to increase visibility and attract high-intent traffic.
• Data Analysis & Reporting: Live in the data. Monitor, analyze, and report on campaign performance, pipeline contribution, and key growth metrics. Use insights from Google Analytics, Salesforce, and our marketing automation platform to inform strategy and drive continuous improvement.
• Cross-Functional Leadership: Liaise with Product Marketing, Operations, Demand Generation, Web/Dev, and paid media teams to build cohesive strategies, increase ROI, and ensure seamless campaign execution.
• Competitive & Market Intelligence : Proactively monitor the competitive landscape and digital technology developments, providing actionable insights and creative ideas to help us stand out and stay ahead.

Qualifications

Your Experience

• B2C marketing experience required
• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of hands-on experience in SMB growth or digital marketing role
• Proven expertise in managing performance-based paid advertising campaigns with platforms like Google Ads and LinkedIn Ads.
• Excellent communicator with proven ability to project manage multiple projects at once and keep the team informed of status.
• Self starter with a positive attitude who can prioritize workload in a strict deadline-oriented, environment, with excellent time management skills.
• Attention to detail, while maintaining an eye on the big picture.
• Exceptional analytical skills, with a track record of using data to make strategic decisions and achieve measurable results.
• A self-starter mentality with a passion for experimentation, learning, and tackling new challenges. Ability to thrive in fast-paced environment with competing priorities and last minute changes.

Additional Information

The Team

Our Global SMB Marketing team is a dynamic, fast-paced group on a mission to secure the businesses that form the backbone of our economy. As we rapidly scale our SMB segment, we are looking for a Growth Marketer to build and optimize the digital engine that fuels our acquisition and pipeline generation. You will be a foundational member of the team, shaping our digital strategy and directly contributing to our growth in this critical market.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $165,000 - $207,000/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Our Commitment

We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.