Growth Marketing Director

S

Special Strong Corporate

Growth Marketing Director

Mckinney, TX
Full Time
Paid
  • Responsibilities

    Benefits:

    Purpose Driven Brand

    Rewarding Career

    People Over Profit

    Work from Home

    Bonus based on performance

    Competitive salary

    Flexible schedule

    Paid time off

    Growth Marketing Director

    Location: Remote Compensation: $10,000 per month plus performance-based bonus opportunities

    Build a National Brand That Changes Lives

    Special Strong is a faith-based company and one of the fastest growing adaptive fitness franchise systems in the United States, empowering children, adults, and veterans with disabilities through life-changing fitness programs.

    We are seeking a Marketing Director to own our two growth engines:

    Franchise development lead generation

    Athlete acquisition

    This is a hands-on leadership role responsible for strategy, execution, and results. Success is measured by qualified leads, booked appointments, customer acquisition, revenue growth, and ROI, not marketing activity.

    Responsibilities

    Own paid media across Meta, Google, YouTube, and LinkedIn.

    Optimize the entire marketing funnel from ad to booked appointment.

    Lead website, SEO, landing pages, and conversion optimization.

    Manage CRM, marketing automation, and reporting.

    Oversee nationwide Grand Opening marketing campaigns.

    Lead agencies, contractors, and internal creative resources.

    Build dashboards that measure marketing performance and ROI.

    Partner with leadership to drive quarterly growth initiatives.

    Qualifications

    7+ years of digital marketing leadership experience.

    Proven success managing six-figure monthly advertising budgets.

    Expertise in Meta Ads, Google Ads, SEO, GA4, CRM platforms, and marketing automation.

    Strong analytical and problem-solving skills.

    Experience leading agencies and cross-functional teams.

    Driven by accountability, execution, and measurable results.

    What Success Looks Like

    Franchise lead goals achieved.

    Athlete acquisition goals achieved.

    Marketing ROI improves over time.

    Reliable reporting and attribution.

    Scalable marketing systems that fuel company growth.

    If you've personally built high-performing growth engines and want to help build the national leader in adaptive fitness, we'd love to hear from you.