Job Description

We are seeking a strategic, analytical, and creative Growth Marketing Manager to lead customer acquisition and lifecycle engagement across our HCP audience and B2B (pharma/agency) marketing segments. This role will be instrumental in scaling our endemic HCP audience and fueling top-of-funnel growth for our commercial business.

You will own and optimize multichannel campaigns—from SEO and paid acquisition to onsite conversion, lead gen funnels, and campaign experimentation. The ideal candidate brings a performance-first mindset with a sharp understanding of both HCP and media buyer dynamics in digital healthcare media.

Key Responsibilities

HCP Audience Growth

• Drive growth of MDLinx’s endemic HCP audience through SEO, referral, paid acquisition, social, newsletter, and partnerships
• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus
• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement
• Partner with product and editorial teams to create feedback loops between engagement behavior and content strategy

Commercial Growth Support (B2B)

• Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists
• Support sales and client success to align messaging, capture new business opportunities, and improve conversion
• Develop growth experiments for new offerings (e.g., Flashpoint, Smartest Doc, peer-led campaigns) to test traction and scale

Performance Optimization

• Partner with data analyst to develop dashboards to monitor key growth metrics (traffic, conversion, retention, cost per Growth, engagement depth)
• Design and run A/B tests across landing pages, email funnels, CTAs, and onboarding journeys
• Work with analytics, engineering, and martech to enhance tracking, attribution, and personalization

Marketing Technology Management:

• Partner with martech lead to evaluate and manage marketing technology tools to enhance campaign performance, measurement, and reporting.

Stakeholder Collaboration: Work **** closely with internal teams, including content, design, and sales, as well as external partners, to ensure alignment and effectiveness of marketing strategies.

Qualifications

• 5–7 years in growth marketing, performance marketing, or lifecycle marketing—preferably in healthtech, media, or B2B SaaS
• Proven success driving acquisition and engagement across paid, owned, and organic channels
• Strong skills in A/B testing, marketing automation, email/CRM, SEO, Google Analytics, and campaign experimentation
• Experience working cross-functionally with content, product, analytics, and sales teams
• Familiarity with HCP audiences, pharma marketing, and compliance-sensitive environments
• Advanced Marketing Knowledge: Deep understanding of omnichannel marketing principles, strategies, and best practices.
• Email and Text Marketing Expertise: Proven experience in developing and executing successful email and text marketing campaigns.
• Analytical & Measurement Skills: Strong ability to analyze data, generate insights, and make data-driven decisions. Ability to lead marketing performance reporting, including development of a strategic framework for reporting marketing impact back to the business.
• Communication Skills: Excellent communication and collaboration abilities for effective stakeholder management.
• Technological Proficiency: Familiarity with marketing technology platforms and tools, with the ability to leverage them for campaign success. Strong experience or comfort with marketing automation and data platforms.
• Creative Problem-Solving: Ability to develop innovative solutions to complex marketing challenges.
• Project Management: Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Leadership: Proven leadership abilities to manage and mentor a team, fostering a collaborative and high-performing work environment.

Additional Information

Benefits:

A career opportunity with M3 USA offers competitive wages, and benefits such as:

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization

** M3 USA is an equal opportunity employer, committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment.**

** All employment decisions at M3 USA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age,** physical or mental disability, medical history or genetic information, sexual orientation, gender identity and/or expression, marital status, past or present military service, family or parental status, or any other status protected by the federal, state or local laws or regulations in the locations where we operate.

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