Growth Marketing Specialist

zTrip Worldwide

Growth Marketing Specialist

Leawood, KS
Full Time
Paid
  • Responsibilities

    We are a national transportation and mobility company operating in multiple markets, committed to reliable service and the continued expansion of our driver network.

    We are seeking a Growth Marketing Specialist – Driver Acquisition to help scale our recruiting and market expansion efforts through the execution of high-impact marketing campaigns.

    This is a hands-on, execution-driven role. You will be responsible for creating, launching, and supporting the marketing assets and campaigns that directly fuel driver recruitment and market growth.

    What You’ll Do as a Growth Marketing Specialist:

    Campaign & Asset Development

    • Build and deploy digital ads across platforms such as Meta, Google, Indeed, and more
    • Create landing pages, email campaigns, and SMS outreach
    • Develop recruiting materials including digital ads, flyers, and onboarding content
    • Execute market-specific campaigns quickly and efficiently

    Creative Execution

    • Design clean, conversion-focused visuals that align with brand standards
    • Write clear, compelling copy centered on driver opportunity, flexibility, and earnings
    • Adapt creative and messaging for different markets and acquisition channels

    Campaign Launch & Optimization

    • Launch and support campaigns across multiple paid and owned channels
    • Partner closely with leadership to execute growth and hiring initiatives
    • Assist with rapid testing of new messaging, offers, and channels

    Market & Field Support

    • Create marketing materials to support local teams, events, and recruiting efforts
    • Customize campaigns to meet individual market needs
    • Maintain brand and message consistency across all locations

    What Success Looks Like as a Growth Marketing Specialist:

    • Fast turnaround times for campaigns and creative assets
    • A steady pipeline of marketing materials supporting driver growth
    • Improved performance across driver acquisition efforts
    • Strong collaboration with operations and leadership teams

    What We’re Looking for as a Growth Marketing Specialist:

    • 3–6 years of experience in marketing execution, campaign management, or creative roles
    • Proven experience creating digital ads, landing pages, and recruiting-focused campaigns
    • Strong design capabilities using tools such as Canva, Adobe, or similar
    • Ability to write concise, conversion-driven copy
    • Highly organized with the ability to move quickly and prioritize execution
    • Comfortable in a fast-paced, performance-oriented environment

    Nice to Have

    • Experience in gig economy, recruiting, or marketplace-style businesses
    • Familiarity with Meta Ads, Google Ads, and/or Indeed campaigns
    • Experience supporting multi-location or national marketing initiatives