Summary The Assistant Media Planner (AMP) position is an entry-level position designed for candidates looking to begin a career in Media Planning. The primary role of the AMP is to assist in the development, execution and stewardship of paid media plans. Through the use of quantitative research, analytical systems and creativity, the AMP will assist in the selection of specific media vehicles to maximize the impact of paid advertising messages. The AMP is required to execute a number of administrative duties that will improve the productivity of his/her direct supervisor and the department as a whole. This includes, but is not limited to, document duplication, meeting coordination and compiling/maintaining research materials.

General Requirements/Qualifications  Bachelor’s Degree in Marketing, Advertising, Communications or relevant experience in the Advertising or Media fields  Must be computer literate with proficiency in MS Word, MS Excel, MS Powerpoint, MS Outlook/Express, with the ability to learn new computer systems.  Exceptional mathematical abilities  Strong organization skills  Ability to handle multiple tasks  Strong communication ability – written & oral

General Responsibilities  Develop a deep understanding of media math, media management software, media research tools/software. The AMP will receive formal training to ensure that he/she can excel in this area.  Generates newspaper/print, Outdoor, Interactive and alternative media purchase orders and issues documents to the appropriate media vendors.  Compiles and analyzes relevant media research data in preparation for media objectives & strategies and plan recommendations. This includes but is not limited to: compiling media cost and audience data from media vendors, evaluating media research data (MRI, ABC, Nielsen, Arbitron. Media Audit), conducts competitive media spending reports.  Maintains accurate media budget tracking spreadsheets and updates all information on a monthly basis.  Resolves all media billing discrepancies and ensures that all media vendors are paid in a timely manner.  Develops points-of- view (POVs) and value analyses to support specific media vehicle recommendations.  Updates client media flowcharts.  Maintains records and prepares periodic reports and may be required on assigned accounts.  Assists Media Planner with the development of media plan recommendation documents.  Monitors trade publications for new media trends.

Required Skills Required Experience

• Must be comfortable, professional and friendly on camera.

• Good verbal and written communication skills. • Good math skills. • Ability to balance debits and credits and accurately post transactions. • The demonstrated ability to apply policy and procedures to job functions. • Above average ability to operate related computer applications and business equipment including adding machine, typewriter, copy machine, coin and money counting machines, and telephone. • Ability to analyze and determine opportunities to cross-sell products and services or offer solutions to customers. • Ability to meet sales goals as defined by management. • Must be able to demonstrate established competency levels for all required regulatory or compliance-related processes and/or procedures within established timeframes of appointment. • Working knowledge of Windows-based PC products and general office equipment and possess the ability to operate multiple monitors and systems simultaneously. • The ability to pass competency based assessment to include a minimum rating of “meets” in cash handling. • Working knowledge of Windows-based PC products and general office equipment and possess the ability to operate multiple monitors and systems simultaneously.