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Digital Marketing Coordinator

Gulfside Healthcare Services

Digital Marketing Coordinator

Land O Lakes, FL
Full Time
Paid
  • Responsibilities

    JOB TITLE: Digital Marketing AssistantDEPARTMENT: Public RelationsHOURS: Monday - Friday, 8:00 AM to 5:00 PMHOME OFFICE: Corporate Resource Center, 2061 Collier Parkway, Land O Lakes, FL 34639

    POSITION SUMMARY:

    Reporting to the Director of Community Relations, this position will assist with developing and executing digital-based marketing strategies and initiatives to support the organization and maintain its brand. This position will ensure the quality and effectiveness of digital marketing campaigns, including but not limited to digital advertising, website maintenance and analysis of performance, search engine optimization, and the development and implementation of comprehensive digital-marketing strategies.

    EDUCATION AND QUALIFICATIONS:

    Bachelor’s degree in marketing, advertising or related program required

    One year of experience and demonstrated skills in developing, managing and delivering digital marketing strategies and plans preferred, internship experience accepted.

    Certifications from Hubspot, Adobe, and Google preferred

    ESSENTIAL JOB RESPONSIBILITIES:

    Create and execute comprehensive digital-marketing projects and campaigns, including ideation, creation of collaterals, dissemination via digital channels and measurement and analysis of impact.

    Manage analytics tools to continually evaluate and improve the effectiveness of digital marketing campaigns to increase digital marketing impact on company goals.

    Develop, monitor and analyze results of email marketing campaigns as they connect to ongoing digital marketing campaigns and initiatives.

    Implement automation and lead capture initiatives utilizing features in the Hubspot platform.

    Maintain the organization’s Google Ads Grant by executing search marketing tactics including: bid management, keyword research/development, ad copy creation, campaign performance tracking and reporting, testing, etc.

    Present monthly performance reports and effectively communicate strategies and performance trends to develop strategies based on the data.

    Measure, manage and optimize webpages for SEO strategy efforts.

    Review and actively manage company website, various online company listings, Google My Business pages, and other online assets.

    Contribute to the overall social media strategy by assisting with the creation, scheduling and planning of social media posts, video storytelling and other content for online delivery via social media, digital advertising, email and print.

    Maintain and build upon existing web tracking to ensure all facets of the business can be analyzed utilizing Google Analytics, Google Tag Manager, Adobe Launch, and Adobe Analytics.

    Online Reputation Management – oversee consistency and accuracy of information published online about the organization, respond to and/or report information as needed, on platforms including Google My Business, Yelp, and other review sites.