Job Description

JOB TITLE: Digital Marketing Assistant DEPARTMENT: Public Relations HOURS: Monday - Friday, 8:00 AM to 5:00 PM HOME OFFICE: Corporate Resource Center, 2061 Collier Parkway, Land O Lakes, FL 34639

POSITION SUMMARY:

Reporting to the Director of Public Relations, this position will assist with developing and executing digital-based marketing strategies and initiatives to support the organization and maintain its brand. This position will ensure the quality and effectiveness of digital marketing campaigns, including but not limited to digital advertising, website maintenance and analysis of performance, search engine optimization, and the development and implementation of comprehensive digital-marketing strategies.

EDUCATION AND QUALIFICATIONS:

• Bachelor’s degree in marketing, advertising or related program required
• One year of experience and demonstrated skills in developing, managing and delivering digital marketing strategies and plans preferred, internship experience accepted.
• Certifications from Hubspot, Adobe, and Google preferred

ESSENTIAL JOB RESPONSIBILITIES:

• Create and execute comprehensive digital-marketing projects and campaigns, including ideation, creation of collaterals, dissemination via digital channels and measurement and analysis of impact.
• Manage analytics tools to continually evaluate and improve the effectiveness of digital marketing campaigns to increase digital marketing impact on company goals.
• Develop, monitor and analyze results of email marketing campaigns as they connect to ongoing digital marketing campaigns and initiatives.
• Implement automation and lead capture initiatives utilizing features in the Hubspot platform.
• Maintain the organization’s Google Ads Grant by executing search marketing tactics including: bid management, keyword research/development, ad copy creation, campaign performance tracking and reporting, testing, etc.
• Present monthly performance reports and effectively communicate strategies and performance trends to develop strategies based on the data.
• Measure, manage and optimize webpages for SEO strategy efforts.
• Review and actively manage company website, various online company listings, Google My Business pages, and other online assets.
• Contribute to the overall social media strategy by assisting with the creation, scheduling and planning of social media posts, video storytelling and other content for online delivery via social media, digital advertising, email and print.
• Maintain and build upon existing web tracking to ensure all facets of the business can be analyzed utilizing Google Analytics, Google Tag Manager, Adobe Launch, and Adobe Analytics.
• Online Reputation Management – oversee consistency and accuracy of information published online about the organization, respond to and/or report information as needed, on platforms including Google My Business, Yelp, and other review sites.

Company Description

Gulfside Healthcare Services is a community-based nonprofit organization providing hospice and palliative services in Pasco County, and home health care throughout Pasco and Pinellas counties for over 30 years. We are there when our patients need us the most – providing comfort care for those living with a life-limiting illness, their loved ones and those who have lost someone special in their lives. Patients in Gulfside’s care know dignity, peace and comfort through the support and understanding of our professional staff and dedicated volunteers. Gulfside Healthcare Services provides an excellent benefits package to all full time employees including affordable healthcare, dental, vision, Employee Assistance Program (EAP), FSA and HSA options, company sponsored life insurance and long term disability, matching 403b contributions, generous paid time off allocation, paid holidays, and tuition reimbursement. We also partner with Regions, AFLAC, Rasmussen College, Sam's Club, and the YMCA for value added voluntary employee benefits. Our vision is to be the Provider of Choice for people in need and the Employer of Choice for talented, skilled and creative professionals. It is the policy of Gulfside Healthcare Services, Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status with regard to public assistance, status as a disabled veteran, recently separated or other covered veteran, or an other characteristic protected by federal, state or local law.