Job Description

JOB SUMMARY

The Marketing Specialist works with Sales & Marketing to design and create content for online applications, platforms, and networks to aid in branding the Hangcha America material handling equipment line. Produce ad campaigns to assist the marketing & sales team to drive sales toward the quarterly and annual goals.

GENERAL RESPONSIBILITIES

• Design and produce digital and print creative marketing assets for HC Forklift America's social media, websites, commercials and other digital formats.
• Create motion graphics and videos.
• Proactively seek ways to best represent company and engage dealers and customers in the digital space.
• Knowledge to translate brand strategy into marketing and communications plans
• Create promotional banners, title cards, digital flyers, and email marketing assets for virtual events.
• Ensure projects are completed with high quality and on schedule
• Support the trade shows and marketing events.
• Prioritize and manage multiple projects within design specifications
• Provide graphic support for all marketing or events as needed.
• Stay current on design trends
• Flexible attitude in a fast-paced environment with changing opportunities and priorities
• *The company reserves the right to add or change duties at any time.

JOB QUALIFICATIONS

• Education: Bachelor's degree or 3 years of related experience.
• At least 5 years of previous design, graphics and creative experience
• Able to identify and quantify what graphically works within a digital space
• Proficiency in Adobe Creative Suite - Photoshop, InDesign, Illustrator, Adobe XD, and other graphic design software
• Website CMS experience
• Compelling portfolio of work over a wide range of creative projects

SKILLS

• Excellent eye for detail
• Highly organized and time management skills
• Ability to work well in a team environment and cross multiple departments
• Strong verbal and written communication skills

Company Description

HC Forklift America Corporation (HCFA) is a subsidiary company of Hangcha Group based in China. Hangcha is the leader in full line forklift manufacturing in China and ranked as the eighth (8th) largest full line OEM manufacturer globally. Hangcha provides forklifts throughout the world. Currently, Hangcha is establishing market share in the North American market. HCFA has set up its distribution headquarters in Charlotte, North Carolina. Hangcha employs over 3,300 employees worldwide.