About Hollyland:Founded in 2013, Hollyland wireless solutions are redefining value across our expanding portfolio of data, audio, video transmission, and intercom systems for real-time team communication.
The Hollyland brand has won recognition and trust by global customers for our persistent pursuance of excellence and quality. We are committed to designing products with high efficiency and superior performance built on years of dedicated R&D and experience in wireless technologies and applications.
At Hollyland, we are inspired by the vision of empowering people with the tools to connect, collaborate and create. After all, we believe when it comes to teamwork, it is the synergy that makes the magic happen. This is perhaps why we are rapidly becoming the most competitive global wireless device and solution provider. Hollyland’s products are redefining the way people interchange and share ideas, visions, and creativity every day around the world, are you ready?Job Summary:
The Channel Marketing Specialist is responsible for developing and executing the company's channel marketing strategy, including managing partner relationships and developing marketing campaigns to support sales efforts. They will work closely with the sales team, executives, and other stakeholders to develop and execute campaigns that drive demand and revenue through channel partners. Additionally, this position will be responsible for managing events and expos to generate leads and support sales and branding efforts.
Key Responsibilities:
Develop and execute the company's channel marketing strategy in collaboration with the sales team and other stakeholders
Build and maintain relationships with channel partners, including resellers, distributors, and integrators
Develop and execute marketing campaigns to support sales efforts through channel partners, including email campaigns, webinars, and sales collateral
Collaborate with channel partners to create joint marketing campaigns that drive demand and revenue
Develop and execute events and expo strategy, including event planning, logistics, and execution, to generate new business opportunities and create brand awareness
Create co-marketing programs and campaigns to generate demand and increase brand awareness
Collaborate with cross-functional teams to ensure channel marketing efforts are aligned with overall marketing strategy
Work with external vendors to execute channel marketing and event initiatives
Analyze and report on channel marketing performance data, including sales data, to inform future marketing strategies and tactics
Manage the budget for channel marketing and event initiatives
Qualifications:
Bachelor's degree in marketing, communications, business, or a related field
At least 2-3 years of experience in channel marketing, preferably in a technology or video production environment
Proven track record of developing and executing successful channel marketing campaigns and events
Experience managing relationships with channel partners, including resellers, distributors, and integrators
Strong understanding of B2B and B2C sales processes and experience working closely with sales teams
Excellent project management and event planning skills
Ability to work collaboratively and cross-functionally with internal teams and external partners
Strong analytical and problem-solving skills
Excellent written and verbal communication skills
Experience managing budgets and working with external vendors
Related duties as assigned
Regular Work Schedule:
Monday-Friday, 9:00am-5:00pm in our Irvine, California Office
Ability to travel up to 40% of the time
Benefits:
Medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, & 401(k).
Casual dress code, yes actually casual. Jeans and T-Shirt ok.
Every Friday is a Work-From-Home Day