The Senior Product Manager, Systems, Software & Consumables will manage the entire MassARRAY System, software and consumables portfolio life cycle to drive adoption and exceed revenue goals. The Senior Product Manager acts as the internal expert for the product line, analyzes market trends and opportunities, and has a strong grasp on competitive technologies and customer needs.

Responsible for both upstream and downstream marketing, this role will interface with internal stakeholders, including product development, Engineering R&D, Bioinformatics, Software Development, and Customer Support to lead new product introductions, product line extensions and sustaining activities for both the RUO and IVD MassARRAY Systems, Software and consumables.

RESPONSIBILITIES

• Analyzes competitive activities to define positioning and key differentiators.
• Provides in-field support and training to sales and support staff, including giving customer presentations and opportunity management to identify and progress new opportunities.
• Interacts with customers and internal stakeholders to understand product opportunities and translate market needs to new product requirements.
• Develops relationships with industry leaders.
  
• Works collaboratively with the regional and marketing communications team to plan lead generation campaigns and marketing materials.
• Partners with commercial operations team to ensure successful commercialization of new products.
• Participates in process and operation improvement opportunities.

QUALIFICATIONS

Skills

• Applies in-depth specialty knowledge within subject area to complete assignments of diverse scope.
• Contributes to the development of new plans, models, standards and techniques.
• Widely uses and applies standard principles, theories, concepts and techniques in addition to a working knowledge of related disciplines.
• Understands impact on budget.
• Networks, shares knowledge, and keeps up-to-date with peers in the company.

Problem Solving

• Solves problems in complicated situations through the application and integration of analytical skills, creativity and judgment.
• Provides imaginative, thorough and practical solutions to a wide range of difficult problems.
• Problems are of moderate scope and complexity where analysis of situation or data requires review of identifiable factors.
• Exercises judgment within defined procedures and practices to determine appropriate action.

Independence

• Works under general direction; assignments are given and reviewed in terms of objectives.
• Determines and develops approach to work.
• Makes decisions guided by established policies, procedures.
• Interprets, executes and may modify policies that affect subordinate organizational units.

Interactions

• Adapts communication to accommodate audience diversity and may communicate internally at higher levels
• Frequently interacts and builds effective relationships with subordinates, customers, and functional peer groups normally requiring the ability to gain cooperation of others.
• Represents the company and works with the customer.
• Produces polished, original correspondence and communication material for internal and external audiences.
• Prepares and formally presents results of technical work to large audiences.

Impact

• Impacts business performance and operational efficiency through the delivery of results.
• Failure to obtain organizational outcomes, decisions, or recommendations will result in substantial delays to projects, projects or operations. May result in requirement for additional costs and personnel.

Leadership

•  Leads projects of limited scope; provides training and constructive input to team members.
• Acts as coach to other team members.
• Demonstrates courage and willingness to make sound decisions in a timely manner.
• Places difficult issues on table in open and constructive manner.
• Participates in developing and implementing solutions.

Experience

•  Bachelor’s degree in business, life science, engineering, or related technical discipline. Master’s preferred.
• 3 – 5 years’ commercial experience in clinical diagnostics, 2-3 years marketing management experience, preferably in IVD product management, market development, product awareness/promotion, collaborations, or related experience.
• Comprehensive understanding of the use of genetic analysis methods for use in clinical research, specifically for use in genetic predisposition and targeted therapies.
• Ability to position existing products to drive new market opportunities.
• Proven track of identifying new market and/or product opportunities.
• Skilled presentation and communication skills (verbal and written).
• Proven ability to lead and influence across the organization (product management, sales, R&D, etc.) with divergent interests in order to create a defined, focused course of action.

Physical Demands & Environmental Conditions

• Regularly walks, stands, and sits
•  Regularly works on a computer for approximately 8 hours a day
• The position will work in a team environment, interacting with all related cross functional groups throughout the organization, including executive management, manufacturing operations, research and development, business development and marketing, finance, legal, and external consultants where applicable.
• Ability to travel to other locations as needed