JOB DESCRIPTION
Global Product Manager is accountable for the strategic and tactical product management responsibilities for our client's Research Reagent portfolio and will help deliver strategic and financial objectives while optimizing customer experience. The role drives product marketing activities by defining the overall portfolio strategy and product roadmap, developing product lifecycle strategies, and developing global marketing promotional and communication programs. In addition, this person will define new growth opportunities using customer insights and market analytics and collaborating closely with regional teams to execute effectively in a dynamic marketplace.
The role is accountable for marketing deliverables supporting new flow cytometry products and line extensions and other assigned product development projects. The candidate will serve as the Marketing leader on a new product/line extension core team in support of the Global Product Development Process (GPDS). The role routinely interfaces with cross functional team resources including: Marketing (Global and Regional), Sales, R&D, Business Development, Finance, Quality, Regulatory, and Manufacturing.
RESPONSIBILITIES
Product Management and Portfolio Strategy
Supports annual portfolio planning process to define portfolio roadmap and strategic priorities
Influences product development core team and other multifunctional resources to execute portfolio strategy
Develops robust business cases for growth opportunities with deep understanding of the market, competition, and customer needs
Identify key portfolio gaps with in-depth analysis of the portfolio and align internal teams on new product strategy and tactics
Generates novel ideas for defining and bringing to market innovative products and technologies
Gathers customer inputs and requirements by executing VOC studies and customer interviews
Ensures that customer perspectives are appropriately incorporated into every aspect of product development
Marketing Plan Execution and Product Launch
Develops and executes marketing plans and launch plans in collaboration with the Core Team, global marketing, and regional teams to create robust new product pipeline
Manages all aspects of the global product positioning, go-to-market strategies, and pricing
Collaborates with regional teams to develop and execute regional tactics to accelerate new product adoption and ensure achievement of financial expectations
Effectively communicates value proposition of the products to sales team and develops sales tools and digital assets that prompt buying decisions
Trains regional sales and marketing teams on products and workflows/applications
Translates technical capabilities and features into meaningful customer benefits and messages
Develops expertise on customer buying criteria, target customer segmentation, competition to create strategies to win in the market
Establishes and maintains a strong competitive position through strategic and tactical execution of growth opportunities
Monitor and communicate new product performance success metrics
Actively seeks new ways to leverage our Research Solutions portfolio of products and services to create solution-based offerings and/or optimize current solution offerings
Lifecycle Management
Conducts in-depth analyses on market growth/trends and maturity of different product lines to determine appropriate lifecycle management tactics including pricing/discounts, discontinuations, and targeted growth/promotion strategies
Align key internal stakeholders on lifecycle management strategies and collaborate with the global and regional teams to execute
QUALIFICATIONS
Bachelor's Degree required
Immunology or Cell Biology degree strongly preferred
~3-4 years of product marketing and/or product management experience or equivalent combination of education and life sciences industry experience including marketing, sales, sales training, technical support, project management, business development or other related function
Product marketing/management experience in multiple disciplines, such as brand management, product development, product launch, marketing campaign development
Experience working in and/or leading teams in cross-functional environments and/or matrix organizations
Experience in identifying market opportunities, customer segmentation, competitive analysis, forecasting, pricing strategy, market development and go-to-market models and strategies
Hands on experience in flow cytometry and/or immunological assays desired
This position requires 15% – 20% travel
Knowledge and Skills
General knowledge of the Life Sciences industry as well as the sales, operations, and marketing functions
Scientific and technical knowledge with the ability to develop and review technical product specifications and applications development plans
Specific understanding of flow cytometry and antibody products preferred
Highly motivated, customer-oriented leader who thrives in a dynamic environment
Easily develops relationships and engagement with KOLs
Demonstrated strategic thinking and implementation skills
Proven analytical skills with ability to translate data into actionable plans
Capable of managing and driving the completion of multiple competing projects
Ability to develop comprehensive business cases with detailed financial analysis
Ability to develop clear strategic recommendations from data analysis and customer insights
Excellent written and oral communication, interpersonal skills
Demonstrated learning agility and drive for results
Ability to prioritize and execute a variety of objectives and clearly communicate progress and roadblocks
Self-starter and resourceful in developing creative solutions