Founded in 1991, Grey Matter Group is an award-winning, full-service marketing agency located in Grand Rapids, MI that focuses on providing highly creative strategies and solutions for their diverse clientele. GMG is obsessed with big-idea thinking – putting together smart ideas with a deeper meaning. For nearly thirty years, they’ve been devoted to the winning combination of left-brain strategic thinking paired with right-brain creative stopping power. To push the boundaries and think outside the box, they hire a stacked staff from seasoned art directors to trendy designers and tech-savvy developers. The team is spearheaded by their founder and owner who has been in the business for over thirty years and contributes to every single project. By combining this team of highly skilled and motivated individuals along with their mission of providing the best solutions, Grey Matter Group has become a highly respected organization that is seeking to grow their team. Interested in seeing some of the projects they’ve done? Check out their website https://greymattergroup.com/.

Grey Matter Group is seeking a strategic and highly motivated Digital Marketing Strategist to join their team and support their clients. With your significant background working in the digital media space, you’ll work to create disruptive ideas and strategies for clients to increase brand awareness and develop their brand story. This role reports directly to the Chief Strategy Officer and will collaborate with the internal team and external clients.

As a Digital Marketing Strategist, you will:

• Manage client digital marketing and content strategy through providing strategies and solutions to meet the needs of each client
• Collaborate with the internal team to strategize, plan and execute on web, SEO/SEM, email, digital marketing advertising and display advertising campaigns
• Measure and monitor performance of all digital marketing campaigns with digital analytics tools against strategic KPI’s
• Using and managing common social media platforms for GMG and their clients, including Instagram, Twitter, Facebook, LinkedIn, YouTube, TikTok or podcast platforms
• Provide a high level of customer service to clients through maintaining communication and ensuring deliverables are being met
• Establish best practices in digital strategies and research products, services and current strategies to identify new opportunities
• Stay up to date and informed of current trends, insights, new technology and changes in the digital media space

An ideal candidate will have:

• A bachelor’s degree
• 4+ years of experience in digital marketing
• Demonstrated experience working with SEO/SEM and CRM software
• Solid knowledge of web analytics tools like Google Analytics and running Google Adword campaigns
• Proven success managing and developing digital marketing strategy
• Excellent interpersonal and communication skills
• Ability to collaborate with team members and work independently

What we offer you:

• $65,000-$85,000 annual salary
• Health, Long-term, Short-term and Life Insurance
• 401(k) retirement plan
• PTO and hybrid flexibility

If you are interested in joining this highly creative and growing organization, follow the link below to apply now!