Job Description

COMPANY OVERVIEW

Our client is a successful SAAS (software as a service) company based in West Los Angeles. They are profitable and growing at over 50% per year, have extremely high customer satisfaction with a renewal rate that’s close to 100%, and focus their product on being a great value, easy to use and easy to manage. Their customers and employees are really happy!

POSITION OVERVIEW

The Content Marketing Manager will own the creation and direction of all content marketing initiatives across multiple platforms and formats. The Content Marketing Manager will oversee the entire content production process, from identifying needs, developing content, editing submissions from external writers, publishing, analysis and optimization.  The ultimate goal of these efforts is to increase website traffic and drive engagement, qualified lead generation, customer retention, and other positive client-related outcomes.

The Content Marketing Manager will help define our brand story, in addition to developing consistency for our brand’s storytelling. Our Content Marketing Manager will also lead the development of our content initiatives to drive new business. They will have a results-orientation that will focus on reporting and analytics, and using this data to optimize content.

As Content Marketing Manager, you will produce a wide range of projects to include blog posts, e-books, white papers, thought leadership pieces, webcasts, social media, etc.

BENEFITS, AND WORK CULTURE

Our client takes pride in creating a great place to work. They are not your typical software company with things like fancy meals, ping pong tables, and other “perks” designed to keep you in the office for all of your waking hours. Instead, they want you to put in eight quality hours of work each day and then go live your life!

Generally employees spend less than 2 hours per week in meetings.  They are a big believer in work/life balance, self-development, and supporting their local community and have designed their comp and benefits package to support these beliefs. Some highlights:

• Typical work week is 40 hours.
• Work where you want (your home, or anywhere you’d like)
• $1000/year Continuing Education Allowance - If you’re interested in taking classes to learn something new or further develop a skill, they’ll cover $1,000 annually. It doesn’t have to be something directly related to your career. The point is to learn something that you feel enriches you as a person.
• Charitable Gifts Match - when you donate money to a qualified charity, the Company will make a matching gift to that charity on your behalf (up to $1,000/year).
• Health Care Plan [covering you and your family] (Medical, Dental, Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick Public Holidays)
• Family Leave (Maternity, Paternity)

KEY RESPONSIBILITIES

• Develop strategic content marketing plans that aligns with company's traffic and engagement objectives.
• Build and manage our editorial calendar serving as a writer yourself and collaborating with external writers.
• Develop an editorial governance so content is consistent with our brand voice, style and tone.
• Create detailed content outlines and briefs that combine research and SEO best practices
• Serve as editor-in-chief for all content to ensure quality, clarity and consistency
• Analyze content performance to make data-driven decisions around where to invest content marketing efforts.
• Manage the company’s social media profiles and presence, creating shareable content, engaging with audiences and growing reach.
• Stay updated on industry trends and serve as an evangelist for the company through thought leadership, blogging and social media.
• Develop insights and “out-of-the-box” recommendations to continuously test and improve program effectiveness.
• Manage the distribution of content across all channels
• Work closely with the executive team and external writers and designers.

REQUIREMENTS

• 5+ years content marketing experience
• Excellent written and verbal communication skills, plus amazing proofing and editing skills
• Clear articulation of the business goal behind the creation of a piece (or series) of content. 
• Data driven – able to create thoughtful analysis to make decisions
• Familiarity with Google Analytics, HubSpot, and Top Social Channels.  An overall passion for learning and using new technology tools
• Portfolio of past content campaigns and content-related projects
• Bachelor’s Degree Required, preferably in English, Journalism, Public Relations or a related communication field
• Tech software industry experience is preferred but not required

TO APPLY:

• Include 2-3 writing samples (links or documents) along with your resume.