Job Description

HRU has teamed up with a global robotics manufacturing company to find a Content Marketing Specialist to join their team. This is a direct hire hybrid remote position located in Wixom, MI. If you have at least three years of post-university marketing experience, the ability to travel to trade shows as needed, along with a strong portfolio, apply today!

JOB DESCRIPTION:

The Content Marketing Specialist is a self-motivated individual, able to utilize different forms of content effectively, manage priorities and meet project deadlines. Ready to assist in all aspects of Marketing operations, including lead generation, sales and integrator support, brand awareness building, customer communication and relations, and trade show marketing support. A successful candidate for this position will support the Marketing Manager in the development and implementation of a variety of marketing programs via marketing automation tools and digital channels. This individual owns marketing projects from start to finish by defining project objectives, creating work plans, documenting specific action items, meeting deadlines, and engaging teammates as part of the project team. Their goal is to use their expertise to get the right content to the right audience at the right time – in a way that makes the brand shine.

KEY DUTIES AND RESPONSIBILITIES:

• Write and design marketing materials, including presentations, videos and images, brochures, blogs, articles, case studies, press releases, newsletters, automated email campaigns, event announcements, advertisements, etc.
• Develop, create and distribute sales support materials
• Create and update website content using CMS tool
• Drive online traffic through digital marketing campaigns
• Manage social media channels
• Nurture and follow up with leads using email marketing tools
• Develop and maintain lead, customer and prospect databases

REQUIRED EXPERIENCE, SKILLS AND QUALIFICATIONS:

• 3+ years of marketing content experience
• Bachelor’s degree in business, marketing, communications, or a similar, applicable field
• Proficiency with Microsoft Office Applications (e.g. Excel, PowerPoint) and Adobe Creative Suite, CMS, CRM and marketing automation tools
• Proven communication (verbal and written) and administrative skills
• Strong proofreading, grammar, and copywriting skills
• Excellent time & budget management skills
• Ability to lift and move 25 lbs. unassisted
• Ability to stand for the majority of a workday
• Communicates clearly with vendors, integrators and company personnel
• Provides a consistent, high level of service to colleagues
• Meets all deadlines to improve efficiency and reduce cost
• Ensures 100% accuracy of all documentation
• Maintains complete and accurate communication to marketing team

TRAVEL:

• Ability to travel up to 15 - 25% to support trade shows and create offsite content
• Trade shows may be held on evenings and weekends

Company Description

HRU Technical Resources is a Technical Recruiting and Staffing Company. For over 40 years we have helped clients and candidates nationwide in a variety of industries (Automotive, Military/Aerospace, Insurance, Education etc.) and professions; specializing in Engineering, IT, Supervisory and Technical related placements. However, we are able to place just about any skill set/job title, just about anywhere.