Social Media Specialist
Hand & Stone is a rapidly growing massage and facial spa franchise with over 400 locations throughout the US and Canada. We are currently seeking a dynamic & proactive Social Media Specialist to join our team and assist with social media content development, advertising and account management. The candidate should have PR/Marketing/Advertising background and is interested in building their skills in social media advertising content development
Responsibilities:
Identify opportunities that will promote growth on social media sites
Establish new and maintain existing social media relationships by engaging in discussions surrounding content, products, and brand
Monitor all social media outlets on a daily basis and post/respond on particular topics or in response to other posts/comments
Recommend and apply relevant social media techniques, processes, and tools to improve overall results and efficiency
Use creative means to drive strong engagement and organic growth of all social media properties
Execute social marketing campaigns, including marketing, community-building efforts, and promotions
Prepare and share performance reports
Required Skills:
Excellent written and verbal communications skills.
An interest in marketing, communications, social media or reputation management
Familiarity with key social media tools (e.g. Facebook Business Manager and Hootsuite) and with Microsoft Office products (e.g. Word, PowerPoint, Excel)
Excellent attention to detail and a high motivation to learn