Hand & Stone is a rapidly growing massage and facial spa franchise with over 450 locations throughout the US and Canada. We are currently seeking a dynamic & proactive Social Media Specialist to join our team and assist with social media content development, advertising and account management. The candidate should have PR/Marketing/Advertising background and is interested in building their skills in social media advertising content development.

Responsibilities:

Develop and deploy innovative cross-channel social media campaign strategies to drive engagement and brand awareness via company’s social media platforms including but not limited to Facebook, Twitter, Instagram, Blogs, and Snapchat based on channel’s reach, audience and KPIs

Be responsible for monitoring, tracking and reporting on all social media campaigns to ensure ROI and success in driving and delivering campaign goals including but not limited to (reach, impressions, website traffic).

Manage social media campaigns for multiple franchise locations.

Identify evangelists and influencers to virally spread our clients’ value proposition through online social networks and communities.

Integrate social media strategic presence into all Hand and Stone initiatives.

Responsible for allocation of social media budgets.

Analyze and evaluate potential business opportunities for digital/social media tools as needed.

Identify and report on digital/social media trends to sales & marketing teams to maximize exposure and generate additional revenue.

Coordinate and execute email marketing campaigns for assigned locations.

Serve as online community manager to encourage engagement of fans, followers, and guests.

Requirements:

Bachelor’s or equivalent 4-year degree preferred

2 years marketing experience, with franchising experience preferred

Experience with developing social media strategies leveraging insights and data analysis

Strong proven knowledge of social media platforms and technologies

Experience with email marketing systems required (Mailchimp, etc.)

Use of social media management platforms required (Hootsuite, etc.)

Excellent written and verbal communication skills required

Strong copywriting, editing and proof-reading skills required

Ability to provide data-driven recaps of social media and email marketing campaigns and optimize future projects based on data and analysis

Must be very organized, detail-oriented and great at multi-tasking

Must be a self-motivated and results-oriented person, able to lead projects and interact with multiple departments

Proven collaboration skills are essential

I acknowledge that I am applying for employment with an independently owned and operated Hand and Stone franchisee, a separate company and employer from Hand and Stone Franchise Corp. and any of its affiliates or subsidiaries. I understand that each independent franchisee is solely responsible for all decisions relating to employees including and without limitation hiring and termination, benefits, compensation, day to day activities, and terms or conditions of employment. Hand and Stone Franchise Corp. does not accept, review or store my application. Any questions about my application or the hiring process must be directed to the locally owned and operated Hand and Stone franchisee.