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Senior Consumer Insights Analyst

Harnham

Senior Consumer Insights Analyst

San Francisco, CA
Full Time
Paid
  • Responsibilities

    Senior Consumer Insights Analyst (Contract) - EyewearRemote – based in San Francisco Bay Area1 year Contract to Hire Unique opportunity for an experienced Market Researcher with a specialization in Consumer Insights to help drive customer acquisition and retention at this Bay Area-based eyewear brand!Note: at this time we are unable to sponsor any visas nor work with Corp2Corp candidates (W2 only).THE COMPANY AND ROLEThis popular online eyewear brand is dedicated to making affordable, high-quality eyewear accessible to everyone. The Senior Consumer Insights Analyst will collaborate with Marketing, Sales, and Digital teams to lead this brand’s efforts to optimize customer acquisition and retention. You will develop and analyze customer surveys, in order to craft actionable recommendations for driving brand growth and optimizing marketing strategy and investment.YOUR SKILLS AND EXPERIENCEThe successful Senior Consumer Insights Analyst will have the following skills and experience:Specialization in Consumer Insights strategyExtensive experience with both qualitative and quantitative market research and analysisQualtrics and/or other survey platforms, for survey programming and analysisGoogle Tag Manager optimizationBackground in Retail, Ecommerce, and/or CPG (Consumer Packaged Goods)Excellent communication, storytelling, and data visualization skillsThe ideal candidate will be bilingual (fluent/native) in both English and Mandarin, and have a background in eyewear/optical or fashion/apparel.THE BENEFITSThe Senior Consumer Insights Analyst will be compensated competitively depending on experience for a 1-year contract, with high potential to convert to full-time employment. Please register your interest by sending your resume to Asia Firebaugh using the Apply link on this page.Keywords: consumer insights, market research, marketing, advertising, ecommerce, CPG, retail, eyeglasses, eyewear, surveys, GTM, Google Tag Manager, brand, Mandarin, bilingual, fashion, apparel, qualitative analysis, Qualtrics, SurveyMonkey, business insights, contract