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Marketing Specialist

HarpData

Marketing Specialist

Buffalo, NY
Full Time
Paid
  • Responsibilities

    Who Are You?

    Creative, detailed, communicative, and collaborative are just a few things that you love about your job. You enhance and elevate the company brand by crafting compelling narratives and materials about our company, services, and technology in support of all aspects of company growth and brand awareness.

    You should be able to understand complex business & technology demands, business processes, and economic value, and take an innovative approach to create content that communicates these complexities with simplicity and clarity across a variety of media. A successful candidate will thrive in a fast-paced, highly collaborative environment and demonstrate an ability to execute precisely and quickly. Experience in the IT Consulting Industry is not required, although is a plus.

    Who is HarpData?

    At HarpData, we believe that people do their best in a culture that supports relationships, invests in people, fosters innovation, and empowers communities. Our team places the highest priority on its investment in people by creating an environment where every effort contributes to company growth and personal development. Our manifesto drives each team member to focus on collaboration, trust, healthy conflict, ownership, and – most importantly – to Slay Dragons!

    Overview

    As a member of HarpData’s growing marketing team, the Marketing Specialist will drive writing and editing projects, including thought leadership, demand generation, digital content, corporate communications, brand building, social media, blog, product information, sales enablement, and events. This role is integral in creating the materials that drive HarpData’s marketing and role as an industry leader. This position requires a high level of creativity and initiative, as well as the ability to conduct research and use data-driven insights to write targeted and compelling copy. Top-notch written and verbal communications, outstanding organizational skills, and high attention to detail are a must.

    Knowledge, Skills, and Experience

    BA/BS in English, journalism, marketing, or related field

    3-5 years of writing experience (preferably a mix of journalism and marketing)

    Experience with SEO and internet content writing

    Experience engaging clients/audiences using social media platforms (including Twitter, LinkedIn, Facebook, SlideShare, Instagram, YouTube).

    Excellent storyteller, writer, and editorialist

    Strong research skills and desire to learn about a wide range of topics

    Strong project management skills and ability to work under deadline

    Applications

    Strong Microsoft Office skills. (Word and PowerPoint)

    Experience with graphics software (Photoshop, Adobe InDesign, Illustrator, or similar tool)