Job Description

As Head of Field Marketing & Sales Enablement, you will be the critical connective tissue between our go-to-market teams — bridging Revenue, Product Marketing, and Industry Marketing to drive mid-to-bottom-of-funnel activities that accelerate pipeline and close deals. You will own the strategy and execution of field programs, account-based marketing initiatives, and a best-in-class sales enablement function for our manufacturing ERP and AI software portfolio.
This is a high-impact, highly cross-functional leadership role for a builder who thrives in fast- moving environments and can both set strategy and roll up their sleeves to execute.

_ What you will do:_

Field Marketing & Pipeline Acceleration

• Design and execute a regional field marketing strategy that generates and accelerates pipeline across key manufacturing verticals.
• Own mid-to-bottom-of-funnel marketing programs including executive roundtables, industry events, user conferences, and account-specific activations.
• Collaborate closely with the Revenue team to align field activities to territory plans and quarterly pipeline targets.
• Track and report on field program ROI, pipeline influence, and sourced revenue —continuously optimizing for impact

Account-Based Marketing (ABM)

• Lead the development and execution of ABM strategies targeting enterprise manufacturing accounts across Tier 1 and Tier 2 segments.

• Partner with Product Marketing and Industry Marketing to build highly personalized content and campaign journeys for strategic accounts

• Work with Revenue Operations to define intent signals and account scoring to prioritize
  ABM investment.

• Orchestrate multi-channel ABM programs (digital, direct mail, events, outbound) that
  engage buying committees and compress deal cycles

Sales Enablement & Training

• Build and lead a world-class sales enablement program that equips the Revenue team with the knowledge, content, and tools needed to win.
• Develop and maintain a robust enablement curriculum covering product positioning, competitive intelligence, industry knowledge (manufacturing ERP & AI), and deal execution.
• Partner with Product Marketing to ensure new product launches, messaging updates, and competitive shifts are rapidly translated into sales-ready materials.
• Design onboarding programs for new sales hires and ongoing training cadences for the full Revenue team.
• Implement and optimize sales enablement platforms and content management systems to ensure the right content reaches sellers at the right time.

Cross-Functional Collaboration

• Serve as the primary liaison between Revenue, Product Marketing, and Industry Marketing to orchestrate integrated go-to-market plays.
• Champion a feedback loop between field and sales teams and the broader marketing organization to ensure messaging resonates in the market.
• Partner with Marketing Operations to ensure campaign data, attribution, and pipeline reporting are accurate and actionable.
• Represent field and sales enablement needs in quarterly planning and budgeting processes.

Qualifications

• 8+ years of B2B marketing experience, with at least 4 years in field marketing, sales enablement, or a combined role.
• Demonstrated success driving pipeline and revenue in an enterprise software environment — ERP, manufacturing tech, or industrial software strongly preferred.
• Proven experience building and running ABM programs at scale for complex, multi-stakeholder enterprise deals.
• Track record of designing and delivering sales enablement programs that measurably improve rep productivity and win rates.
• Experience working in close partnership with Sales/Revenue leadership and fluency in pipeline metrics and CRM data (Salesforce preferred)
• Strong understanding of the manufacturing sector, including buyer personas, procurement cycles, and ERP buying dynamics.

AI & Technology Fluency

• Genuine enthusiasm for AI-powered software and the ability to translate complex AI capabilities into compelling, accessible value propositions for manufacturing buyers.
• Comfort leveraging AI tools to scale marketing and enablement programs, from content generation to personalization to analytics

Leadership & Soft Skills

• Exceptional cross-functional influencer — able to align stakeholders across Revenue, Product, and Marketing without direct authority.
• Data-driven mindset with the ability to build business cases, measure program impact, and pivot based on results.
• Outstanding communicator and presenter — equally comfortable in a boardroom with executives or coaching a sales rep on a deal.
• High energy, low ego — a collaborative builder who sets ambitious goals and holds themselves and teams accountable.

_ What Success Looks Like_
In your first 90 days, you will:

• Complete a deep audit of existing field marketing programs, sales enablement assets, and ABM initiatives.
• Build strong relationships with Revenue, Product Marketing, and Industry Marketing leaders.
• Identify the top 3–5 highest-leverage opportunities to improve pipeline contribution and sales effectiveness.

Within 6–12 months, you will:

• Have a fully operational ABM engine targeting the top enterprise accounts.
• Launch a revamped sales enablement program with measurable improvements in ramp time and win rates.
• Be a recognized strategic partner to the Revenue team with a clear pipeline and revenue attribution for field programs

Why Join Us?
We are at an exciting inflection point — a company with deep manufacturing domain expertise now supercharged with AI capabilities that are genuinely transforming how manufacturers operate. You will be joining a marketing organization that has a seat at the revenue table, leadership that invests in bold ideas, and a market that is ripe for disruption.
This is a rare opportunity to shape the field marketing and enablement function from a position of strength — with the resources, cross-functional support, and executive visibility to make a real impact.

Additional Information

• Your health and well being are important to us at QAD. We provide programs that help you strike a healthy work-life balance.
• Opportunity to join a growing business, launching into its next phase of expansion and transformation.
• Collaborative culture of smart and hard-working people who support one another to get the job done.
• An atmosphere of growth and opportunity, where idea-sharing is always prioritized over level or hierarchy.
• Compensation packages based on experience and desired skill set

COMPENSATION PACKAGE:

• Base Pay Range: $150,000.00 - $205,000.00 USD Annual.
• Bonus: Eligible for an annual company performance bonus.
• Placement within our pay range will vary based on knowledge, skills, experience, and market location variations as well as internal peer equity
• This position is also eligible for an annual company performance bonus
• U.S. benefits package includes medical, dental and vision coverage, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, paid-time off, parental leave, and well-being programs

About QAD:

QAD | Redzone is redefining manufacturing and supply chains through its intelligent, adaptive platform that connects people, processes, and data into a single System of Action. With three core pillars — Redzone (frontline empowerment), Adaptive Applications (the intelligent backbone), and Champion AI (Agentic AI for manufacturing) — QAD | Redzone helps manufacturers operate with Champion Pace, achieving measurable productivity, resilience, and growth in just 90 days.

QAD is committed to ensuring that every employee feels they work in an environment that values their contributions, respects their unique perspectives and provides opportunities for growth regardless of background. QAD’s DEI program is driving higher levels of diversity, equity and inclusion so that employees can bring their whole self to work.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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