Job Description
We have an unprecedented opportunity to scale a multi-product platform across bookkeeping, payroll, banking, and financial services — and expanding through both partnerships and strategic acquisitions. To unlock this next phase, we need to elevate our marketing engine and ensure that the underlying systems, data, and economics are tightly understood and optimized.
This role bridges brand, growth strategy, financial rigor, and operational scaling.
The Role
We’re hiring a Head of GTM Operations & Growth Marketing to own the full go-to-market growth system — from top-of-funnel market presence to onboarding, lifecycle performance, and revenue attribution.
You will lead:
Marketing + Campaign Strategy
Design and run integrated campaigns across paid media, social, email/lifecycle, content, and experimentation.
Brand Development + Messaging
Craft a consistent narrative across web, product surfaces, sales assets, and external channels.
Partner & Channel Marketing
Build co-marketing programs, activation playbooks, partner content, and referral funnel reporting.
Onboarding & Product-Led Activation
Work with Product to improve time-to-value and explore hybrid/PLG motion models.
Growth Analytics, Forecasting & Financial Modeling
Own campaign performance models, CAC/LTV calculations, funnel conversions, revenue pacing, and pipeline contribution forecasting.
Systems, Attribution & Data Architecture
Ensure CRM, MAP, tracking, and analytics platforms are integrated and reporting is accurate.
M&A Diligence & Integration Execution
Participate in commercial due diligence, model pre/post-acquisition revenue scenarios, and lead the GTM integration playbook.
This is a strategic and hands-on leadership role. You architect the plan and execute the work.
Why This Role Is High Impact
You’ll be responsible for:
How we tell our story
How we create demand
How we convert and activate customers
How we measure performance and efficiency
How we integrate acquired GTM motions into one scalable model
You influence revenue, product perception, partner ecosystem depth, and enterprise value — directly.
Qualifications
You’re someone who has led marketing and GTM enablement in a scaling environment. You bring a strong mix of the following:
Marketing & Creative Depth
Campaign planning, messaging architecture, brand voice, social narrative fluency
Strong eye for creative, design direction, landing page and asset development
Growth & Lifecycle Capability
Email nurture, onboarding flows, experimentation frameworks, retention loops
Comfort with funnel math, segmentation, activation levers, and user journeys
Revenue & Financial Rigor
Fluency in CAC/LTV, dollar retention curves, cohort analysis, payback math
Ability to build forward-looking marketing efficiency and revenue contribution forecasts
Experience modeling pre/post-M&A GTM economics and integration cost assumptions
Operational & Systems Ownership
Salesforce + MAP + attribution platforms + lifecycle automation tools
Experience owning reporting dashboards and leading weekly forecast rhythms
Additional Information
Location: Remote (U.S.-based)