Benefits:

401(k)

Employee discounts

Health insurance

Paid time off

Bonus based on performance

Competitive salary

Dental insurance

Flexible schedule

Free food & snacks

Vision insurance

About D’IYANU

D’IYANU is a leading ecommerce fashion brand rooted in African-inspired design, creating modern apparel that celebrates culture, confidence, and identity. Through bold prints, elevated silhouettes, and meaningful storytelling, we serve a global customer base across ecommerce and marketplace channels.

We are entering our next phase of growth and are looking for a Head of Growth to help scale the business. This is not a traditional marketing role.

We are looking for a growth-minded operator who can drive revenue, build structure, create accountability, and help evolve D’IYANU into a more scalable, performance-driven brand.

The ideal candidate is equal parts strategic leader, growth marketer, ecommerce operator, and team builder — someone who thrives in entrepreneurial environments and knows how to turn ideas into measurable execution.

The Opportunity

As Head of Growth, you will own customer acquisition, ecommerce growth, and revenue performance across D’IYANU’s direct-to-consumer business, with a primary focus on paid acquisition, conversion, retention, and profitable growth. Amazon and marketplace channels are secondary growth areas that require strategic oversight.

You will be responsible for building systems, improving execution, increasing accountability, and leading the overall growth engine of the business.

You will work directly with the CEO and cross-functional leaders to identify opportunities, solve bottlenecks, and drive measurable business performance.

This role is ideal for someone who enjoys both strategy and execution — someone who can think big while also rolling up their sleeves to make things happen.

This role carries meaningful accountability for growth performance and business results. Success in this role will be measured through improvements in revenue growth, customer acquisition efficiency, conversion rate, repeat purchase behavior, and overall marketing performance.

Key Responsibilities

Revenue Growth Ownership

Own and drive ecommerce revenue growth across DTC and Amazon channels

Develop and execute a comprehensive omnichannel growth strategy aligned with company objectives

Identify high-impact opportunities to improve traffic, conversion, customer acquisition, retention, and profitability

Establish growth priorities and ensure consistent execution against revenue targets

Drive measurable year-over-year revenue growth

Ecommerce Growth & Conversion Optimization

Drive direct-to-consumer growth through ecommerce optimization, customer acquisition, retention, conversion rate improvement, and customer experience optimization.

Responsibilities include:

Improve Shopify site conversion rate through testing, merchandising, UX improvements, landing page optimization, PDP optimization, and storytelling

Develop creative testing frameworks to improve Meta/Instagram and Google advertising performance

Partner with creative teams to continuously improve ad creative performance and conversion

Oversee UGC strategy and creator content systems that fuel paid and organic growth

Improve onsite merchandising, product discovery, and customer journey performance

Drive retention initiatives through email, SMS, segmentation, and lifecycle marketing

Optimize landing pages and customer acquisition funnels to improve efficiency and profitability

Identify friction points across the customer journey and implement solutions that improve conversion and AOV

Paid Media Ownership (Core Responsibility)

Paid acquisition is a core responsibility of this role, with Meta/Instagram serving as a primary growth channel. The Head of Growth will own strategy, optimization, budget allocation, creative testing, attribution, and performance outcomes across all paid channels.

Core Channels

Meta Ads (Facebook & Instagram – Primary Growth Channel)

Google Ads

TikTok Ads

Retargeting platforms

Emerging paid acquisition channels

Responsibilities include:

Develop and execute customer acquisition strategies that drive profitable growth

Own paid media performance, budget allocation, and optimization decisions

Improve return on ad spend (ROAS), customer acquisition cost (CAC), and overall marketing efficiency

Lead creative testing strategy across paid channels

Partner with creative/content teams to continuously improve ad performance

Build scalable acquisition systems that support long-term growth

Analyze attribution and performance data to improve spend efficiency

Manage agencies and freelancers where applicable while maintaining accountability for outcomes

Brand & Content Leadership

Help evolve D’IYANU from a product-focused ecommerce brand into a stronger lifestyle and cultural brand with deeper customer engagement and brand affinity.

Lead and oversee:

Brand storytelling

Social media strategy

UGC and creator partnerships

Influencer programs

Campaign concepts and content direction

Brand consistency across all customer touchpoints

You should understand how to blend performance marketing with storytelling and brand building.

Innovation & Growth Opportunities

Stay ahead of ecommerce, fashion, marketing, and AI trends

Evaluate new technologies, channels, and growth opportunities

Test innovative ideas and growth initiatives that create competitive advantage

Team Leadership, Structure & Accountability

Build a high-performing, organized marketing function.

Responsibilities include:

Create structure, accountability, and clear workflows within the marketing team

Build repeatable systems and operating rhythms

Establish KPIs, scorecards, reporting cadences, and ownership

Lead weekly marketing priorities and performance reviews

Manage internal team members, freelancers, agencies, and external partners

Improve communication, prioritization, and execution quality across initiatives

We are looking for someone who can bring clarity, organization, and momentum to a fast-moving environment.

Current Scope of Responsibility

Internal marketing and creative team members

Ecommerce/web coordination

Paid media channels (Meta, Google, Amazon)

Email & SMS marketing

UGC/creator ecosystem

Agencies, freelancers, and contractors

Amazon coordination and marketplace initiatives

Cross-Functional Leadership

Work closely with:

Design

Product Development

Operations

Customer Service

Ecommerce/Web Team

Amazon Team

To ensure alignment between product, storytelling, customer experience, inventory, and marketing execution.

Data, Analytics & Decision Making

Build reporting systems and dashboards to track performance

Monitor and optimize KPIs including:

Revenue growth

Conversion rate

Customer acquisition cost (CAC)

Return on ad spend (ROAS)

Marketing efficiency ratio (MER)

Email/SMS contribution

Repeat purchase rate

Average order value (AOV)

Amazon performance metrics

Use data to make informed decisions and identify opportunities for growth

Amazon & Marketplace Oversight

Provide strategic oversight for Amazon growth and marketplace performance

Coordinate Amazon Ads, listing optimization, and brand consistency

Ensure marketplace initiatives align with broader DTC growth priorities

Qualifications

A demonstrated track record of driving measurable ecommerce revenue growth - not just managing campaigns or agencies

Required Experience

8–12+ years of experience in growth, ecommerce, or performance marketing roles

5+ years leading teams in a DTC or ecommerce environment

Proven track record scaling a $5M–$20M+ ecommerce brand

Experience in fashion, apparel, beauty, accessories, or lifestyle brands strongly preferred

Technical & Functional Expertise

Strong experience with:

Meta Ads

Google Ads

Ecommerce growth strategy

Conversion rate optimization (CRO)

Shopify or comparable ecommerce platforms

Email and SMS marketing

Attribution and analytics

Amazon marketplace growth

KPI reporting and performance management

Deep Paid Media Expertise Required

Advanced expertise in Meta / Instagram advertising, audience strategy, creative testing, scaling, attribution, and performance optimization

Strong understanding of Google Ads and multichannel acquisition strategy

Proven experience managing significant paid media budgets with measurable ecommerce growth results

Ability to balance brand storytelling with performance marketing

Leadership & Working Style

We are looking for someone who thrives in a lean, entrepreneurial environment where resourcefulness, speed, and strong prioritization are critical.

Highly organized and operationally minded

Data-driven and commercially focused

Hands-on and execution-oriented

Comfortable in entrepreneurial environments

Strong at building systems and accountability

Able to prioritize effectively in a fast-moving business

Equally comfortable discussing brand strategy and performance metrics

Most importantly, you must be someone who thinks:

“How do we grow revenue faster and build a better system to execute?”

Fashion Taste + Merchandising Instinct

Strong fashion merchandising instincts and an understanding of how product presentation, storytelling, visual merchandising, styling, and customer psychology influence conversion and brand growth.

Compensation

Competitive salary based on experience- $130,000–$180,000 + performance bonus

D’IYANU Benefits & Perks

Hybrid Remote Working Model

Medical & Dental Insurance

Paid Time Off (PTO)

Paid Company Holidays

40% Employee Discount

Simple IRA Plan

A culture that encourages individuality — dress as yourself

Why Join D’IYANU?

This is an opportunity to help shape the future of a culturally meaningful brand with strong foundations and significant growth potential. You will have a meaningful seat at the table and the ability to directly influence growth, brand evolution, and long-term company success.