Head of Growth

I

IKR Enterprises

Head of Growth

New York, NY
Full Time
Paid
  • Responsibilities

     

    Job Overview

    Proven Success: Demonstrated ability driving growth at consumer/DTC brands with $5M+ annual revenue. Technical Skills: Expertise in managing paid media channels and lifecycle platforms like Meta, Google, TikTok, and Klaviyo. Leadership: Experience in hiring and mentoring a team, with strategic oversight on campaigns and metrics. Offering $150,000 - $180,000 per year, plus .5-1% equity, with strong preference for candidates located in NYC.

    Responsibilities

     

    You are joining a team where the growth bar is high — we expect you not only to execute campaigns, but to build the playbook, lead the platform, and own the numbers. As Head of Growth you will drive the acceleration of the DTC channel and B2B distribution growth, shape acquisition through partnership and paid channels, and embed retention and lifecycle thinking into everything we do.

    • Define and lead the full-funnel growth strategy: acquisition, activation, retention and monetization across DTC and wholesale channels.
    • Own the growth engine for our .com: scale customer acquisition via paid media (Meta, Google, TikTok, Amazon) and brand/venue partnerships, optimize ROAS and CAC, deliver compounding growth.
    • Build and lead lifecycle marketing: email/SMS nurture flows, referral and ambassador programs, retention segmentation, upsell and cross-sell mechanics.
    • Set up analytics, dashboards and experimentation frameworks: track unit economics (CAC, LTV, payback period), benchmark campaigns, run A/B tests, and iterate until performance moves.
    • Collaborate cross-functionally: work with product, brand, ops and technology to ensure growth channels feed into scale-able infrastructure and supply chain; partner with design and engineering to optimize landing pages, checkout funnels, event-venue integrations.
    • Grow and manage a high-performance growth team: hire, mentor, set KPIs, build culture of experimentation, and raise the ceiling for what growth means for a sustainable consumer brand.

     

    Qualifications

     

    You are joining a team where the growth bar is high — we expect you not only to execute campaigns, but to build the playbook, lead the platform, and own the numbers. As Head of Growth you will drive the acceleration of our DTC channel and B2B distribution growth, shape acquisition through partnership and paid channels, and embed retention and lifecycle thinking into everything we do.

    • Define and lead the full-funnel growth strategy: acquisition, activation, retention and monetization across DTC and wholesale channels.
    • Own the growth engine for our .com: scale customer acquisition via paid media (Meta, Google, TikTok, Amazon) and brand/venue partnerships, optimize ROAS and CAC, deliver compounding growth.
    • Build and lead lifecycle marketing: email/SMS nurture flows, referral and ambassador programs, retention segmentation, upsell and cross-sell mechanics.
    • Set up analytics, dashboards and experimentation frameworks: track unit economics (CAC, LTV, payback period), benchmark campaigns, run A/B tests, and iterate until performance moves.
    • Collaborate cross-functionally: work with product, brand, ops and technology to ensure growth channels feed into scale-able infrastructure and supply chain; partner with design and engineering to optimize landing pages, checkout funnels, event-venue integrations.
    • Grow and manage a high-performance growth team: hire, mentor, set KPIs, build culture of experimentation, and raise the ceiling for what growth means for a sustainable consumer brand.

     

     

     

    Ideal Candidate

     

    The ideal candidate is a hands-on growth leader who has scaled a consumer or e-commerce brand from roughly $5M to $50M+ in annual revenue. You have a proven record of driving measurable growth across paid, lifecycle, and organic channels and know how to turn experiments into scalable systems. You’re equally comfortable optimizing a Meta campaign, analyzing ROAS and LTV, or working with creatives to shape a brand voice that converts.

    You’ve likely held senior growth roles at top direct-to-consumer brands (think Glossier, Athletic Greens, Our Place, Oura, or Liquid Death) or helped grow an emerging sustainable or mission-driven brand through scrappy performance marketing. You thrive in high-ownership environments, are analytical but creative, and know how to balance brand storytelling with ROI-driven marketing.