Head of Growth

E

eMeals

Head of Growth

Birmingham, AL
Full Time
Paid
  • Responsibilities

    Role Summary

    We're hiring a Head of Growth to be the strategic and executional engine behind user acquisition and revenue growth across eMeals, RecipeBox, and future apps. You'll own paid social, paid search, organic social, App Store optimization, and conversion rate optimization across both platforms (web + mobile). This is a cross-functional, performance-driven role for someone who can lead strategy, execute quickly, and move metrics.

    You'll work directly with the CRO as the #2 for driving growth: paid channels, paywall optimization, price testing, creative performance loops, and subscriber monetization.

    Core Responsibilities

    Acquisition Strategy

    • Own and scale performance across Meta, Google, TikTok, Apple Search Ads
    • Develop creative testing loops for UGC, hooks, and formats that scale
    • Lead ASO for iOS (screenshots, keyword strategy, conversion optimization)
    • Optimize spend with CAC targets and LTV expansion

    Conversion Rate Optimization

    • Launch weekly A/B tests on landing pages, trial flows, and paywalls
    • Own pricing, packaging, and monetization experiments across both brands
    • Collaborate with design and product to execute CRO experiments

    Revenue & Data Focus

    • Monitor and optimize revenue per subscriber by channel, term, and funnel stage
    • Build reporting views and dashboards for CAC, LTV, and subscriber growth
    • Segment and analyze user cohorts by source and trial experience

    Leadership & Ownership

    • Manage freelancers, agencies, and internal team collaboration
    • Drive weekly growth stand-ups with action plans and reporting
    • Work closely with product and CRO to ship, test, and scale fast

    ✅ Qualifications

    • 5+ years experience in growth, performance marketing, or DTC SaaS
    • Titles we like: Senior Growth Manager, Director of Growth, Head of User Acquisition
    • Mastery of Meta Ads, Google Ads, ASA, ASO, and creative iteration
    • Experience running paywall tests, price testing, and A/B experimentation
    • Data-fluent: GA4, Superwall, RevenueCat, Supermetrics, cohort analysis
    • Ability to manage cross-functional teams and freelancers
    • Bonus: Familiar with product-led growth and lifecycle marketing