Head of Marketing

T

ToolBelt

Head of Marketing

Chicago, IL
Full Time
Paid
  • Responsibilities

    Connect. Build. Revolutionize. Ready to help redefine skilled labor hiring? At Toolbelt, we're passionate about building the best construction labor procurement solution. We value teamwork, both internally and with our customers, and we prioritize gathering feedback to drive substantive, innovative improvements to our software. Our teams collaborate closely across all departments to create the best job-matching platform for our customers

    We are seeking a dynamic Head of Marketing to lead our comprehensive marketing efforts and drive our ambitious nationwide growth. This senior leadership role will spearhead integrated B2B and B2C marketing strategies across brand, communications, creative, performance, product, and lifecycle marketing initiatives serving both enterprise clients and individual skilled crews/laborers.

    Coe Responsibilities:

    Strategic Leadership & Planning: 

    • Develop and execute an integrated marketing strategy for both B2B and B2C audiences
    • Lead cross-functional collaboration with sales, product, and executive teams
    • Define and track key marketing metrics, ROI, and performance indicators
    • Manage marketing budget allocation and present performance to executive leadership

    Brand & Communication Management: 

    • Define and maintain brand positioning, messaging, and visual identity
    • Ensure brand consistency across all channels and customer touchpoints
    • Lead external communications strategy including PR and thought leadership
    • Oversee brand partnerships and co-marketing opportunities with channel partners

    Creative & Performance Marketing:

    • Lead creative strategy and campaign development across all channels for both audiences
    • Oversee content creation including video, photography, copywriting, and design
    • Develop and optimize digital marketing strategy across SEO, SEM, social media, and email
    • Manage marketing technology stack and analyze performance data for maximum ROI

    Product & Lifecycle Marketing

    • Partner with product team on go-to-market strategies for new features
    • Create product positioning and messaging frameworks for different user segments
    • Design lifecycle marketing programs to improve user engagement and retention
    • Develop onboarding sequences and activation campaigns for B2B and B2C users

    Channel Partner & B2B Marketing: 

    • Develop marketing strategies for enterprise clients and channel partnerships
    • Support co-marketing campaigns with retail partners and large contractors
    • Create B2B sales enablement materials and lead nurturing programs
    • Manage trade show participation and industry events

    We’re looking for a motivated, high achieving Head of Marketing with:

    Experience & Background: 

    • 8+ years of marketing experience with 5+ years in senior leadership roles
    • Proven track record scaling marketing operations in high-growth technology companies
    • Experience managing integrated B2B and B2C marketing strategies
    • Demonstrated success in marketplace, platform, or two-sided network businesses
    • Background in technology, construction, or labor/workforce industries preferred

    Technical Skills:

    • Expertise with marketing technology stack (HubSpot, Salesforce, Google Analytics, etc.)
    • Experience with marketing automation and lifecycle marketing platforms
    • Proficiency in performance marketing tools and attribution modeling
    • Knowledge of SEO, SEM, social media advertising, and content management systems

    Leadership & Strategic Thinking: 

    • Proven ability to build and lead high-performing marketing teams
    • Strategic mindset balancing brand building and performance marketing
    • Experience managing marketing budgets and demonstrating ROI
    • Strong analytical and data-driven approach to decision making

    Why ToolBelt?
    We're not just a job platform, we're the \#1 job platform for residential skilled labor. Our free, user-friendly platform puts opportunity at your fingertips. Our mission cuts through the complexity: we connect America's largest retailers and home improvement companies with skilled laborers who need consistent work in their communities. Simple. Powerful. Transformative.

    Your Skills, Our Platform, Real Opportunities
    — powered by ToolBelt. Learn more about us: https://toolbelt.work/

    What's In It For You

    • Growth Trajectory: Ride the rocket of our rapid expansion with opportunities to advance your career.
    • Wellness Covered: Comprehensive health package including medical, dental, and vision.
    • Career Exploration: Our nimble structure means you'll wear multiple hats and build diverse expertise aligned with your ambitions.
    • Excellence Rewarded: Top performers join exclusive team adventures and events.

    At ToolBelt, we believe diverse teams build stronger communities. We're proud to be an equal opportunity employer welcoming all qualified candidates.