Benefits:

401(k)

401(k) matching

Bonus based on performance

Dental insurance

Employee discounts

Health insurance

Opportunity for advancement

Paid time off

Vision insurance

Location: Sioux Falls, SD (Hybrid or On-site) Experience Required: 10+ years in e-commerce or digital marketing leadership

About the Role

Wild Oak Boutique — one of the fastest-growing women’s fashion brands — is seeking a Head of Marketing to lead our creative and performance marketing strategy. This role will oversee a high-performing in-house marketing team across digital, social, email, and influencer channels.

The ideal candidate is data-driven, innovative, and fluent in the tools that power modern DTC growth.

Key Responsibilities

Lead the overall marketing strategy across paid, organic, and retention channels.

Manage and mentor a growing marketing team spanning digital ads, content, email/SMS, and social.

Own performance marketing through Facebook Ads, TikTok Ads, Google Ads, and affiliate programs.

Oversee CRM and retention through Klaviyo, Attentive and Yotpo, driving personalization and customer loyalty.

Collaborate with creative and merchandising teams to align messaging, visuals, and promotions.

Analyze KPIs, CAC, ROAS, and LTV metrics to guide budget allocation and improve ROI.

Manage agency and vendor relationships, ensuring campaigns align with brand goals.

Stay ahead of fashion, social, and digital trends to keep Wild Oak at the forefront of the industry.

Qualifications

10+ years in marketing with at least 5 years leading a team, preferably in e-commerce or fashion retail.

Deep understanding of Shopify, Klaviyo, Yotpo, Meta Ads Manager, Google Ads, and TikTok Ads/Shop.

Proven track record scaling revenue through performance marketing and creative brand storytelling.

Excellent communication, leadership, and analytical skills.