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Swim Instructor (part-time)

Zimmerman Advertising

Swim Instructor (part-time)

National
Part Time
Paid
  • Responsibilities

    Overall Objective:

    The Media Planning Supervisor directs the efforts of his/her assigned team in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.

    Responsibilities:

    • Directly supervise a staff in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;
    • National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline and online)
    • Couponing via FSI, shared and direct mail alternatives
    • Local events ideation and implementation, i.e., local guerilla marketing
    • Work as part of a media planning and buying group, applying media solutions to overall client objectives
    • Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
    • Clearly communicate media strategies to clients
    • Supervise and train junior/middle level employees
    • Conduct ongoing routine client communications and field presentations
    • Develop, present, implement and optimize traditional media plans, strategies and tactics`
    • Plan traditional media campaign strategy in tandem with interactive media team
    • Work with key client contacts and account service to determine specific advertising needs
    • Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
    • Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons), other industry research and clients’ historical media activity reports to develop media plans
    • Prepare and present media plans directly to client senior and field management, regional and local franchisees or outlets
    • Optimize the campaign with the Buying team ongoing
    • Develop POVs as needed in response to client needs or requests

    Requirements:

    • Bachelor’s degree in related field or equivalent experience
    • 4 to 5+ years media planning experience as a Senior Planner or Supervisor
    • Knows how to Plan Broadcast, Digital, OOH and print Media
    • Demonstrated presentation and writing skills
    • Proven ability to develop quality, well-conceived and successful media plans
    • Experience directly managing a staff of one or more
    • MS Office: Internet Explorer, Excel, Word and PowerPoint
    • Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
    • Experience in working with retail clients is highly desirable
    • Full service agency experience preferred, but not required

    Required Skills

    Required Experience

  • Qualifications
  • Industry
    Marketing and Advertising