Overall Objective:
The Media Planning Supervisor directs the efforts of his/her assigned team in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.
Responsibilities:
- Directly supervise a staff in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;
- National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline and online)
- Couponing via FSI, shared and direct mail alternatives
- Local events ideation and implementation, i.e., local guerilla marketing
- Work as part of a media planning and buying group, applying media solutions to overall client objectives
- Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
- Clearly communicate media strategies to clients
- Supervise and train junior/middle level employees
- Conduct ongoing routine client communications and field presentations
- Develop, present, implement and optimize traditional media plans, strategies and tactics`
- Plan traditional media campaign strategy in tandem with interactive media team
- Work with key client contacts and account service to determine specific advertising needs
- Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
- Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons), other industry research and clients’ historical media activity reports to develop media plans
- Prepare and present media plans directly to client senior and field management, regional and local franchisees or outlets
- Optimize the campaign with the Buying team ongoing
- Develop POVs as needed in response to client needs or requests
Requirements:
- Bachelor’s degree in related field or equivalent experience
- 4 to 5+ years media planning experience as a Senior Planner or Supervisor
- Knows how to Plan Broadcast, Digital, OOH and print Media
- Demonstrated presentation and writing skills
- Proven ability to develop quality, well-conceived and successful media plans
- Experience directly managing a staff of one or more
- MS Office: Internet Explorer, Excel, Word and PowerPoint
- Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
- Experience in working with retail clients is highly desirable
- Full service agency experience preferred, but not required
Required Skills
Required Experience