PATH is a global nonprofit dedicated to achieving health equity. With more than 40 years of experience forging multisector partnerships, and with expertise in science, economics, technology, advocacy, and dozens of other specialties, PATH develops and scales up innovative solutions to the world’s most pressing health challenges. Working in Vietnam since the early 1980s, PATH established a permanent office in Hanoi in 1997 and an office in Ho Chi Minh City (HCMC) in 2014. The Vietnam country office is committed to responding to community health needs in Vietnam and works in such areas as reproductive, maternal, and child health, TB, HIV, vaccines, and immunization, emerging and epidemic diseases, and health technologies. To achieve impact, PATH Viet Nam works across the public and private sectors and focuses on sustainable, system-level changes.

PATH has been implementing the project called “Communities for Healthy Hearts Plus” to collaborate with the health authorities, local stakeholders (both health and non-health sectors) to design a comprehensive approach toward cardiovascular (CV) disease risk reduction in the HCMC population, leveraging data and frontier technologies and integrated into both the primary health care system and community settings that are sustainable and scalable. 

PATH is seeking a MARKETING AND COMMUNICATION OFFICER based in HCMC to serve as a key focal point to provide guidance and oversight for the project marketing and communication activities implementation.

Under the guidance and supervision of the Project Director, specific responsibilities include:

• Define target audience profiles and develop marketing strategies to introduce the CV health program and screening tool to the community;
• Participate in the testing phase of the project’s digital health tool, gather feedback from end-users, and make improvement plans accordingly;
• Be responsible for the project’s digital health tool launching, marketing campaigns, and screening target;
• Serve as the focal point person for coordinating with national/provincial partners and mass media for communication activities;
• Work with clinical experts, government partners, and communication agencies to prepare behavioral change communication materials and advertise them on various media, online and offline channels;
• Network with multi-sectoral and strategic partners (including private and non-health sectors), key opinion leaders to drive CV risk awareness and generate community demand on CV risk self-screening;
• Conduct patients’ interviews and prepare storytellers;
• Monitor the project’s webpage and social media pages and address clients’ queries;
• Track progress and outcomes from community mobilization and communication activities, and prepare quarterly reports;
• Perform other tasks as required by Project Director.

Required Skills Required Experience

• BSc in Marketing Management, Communication, Business Administration, Public Relations, or relevant field.
• At least 5-year experience in marketing campaigns on social media and mass media.
• Proven work experience as a Marketing Communications Specialist or similar role.
• Familiarity with B2B and B2C advertising campaigns.
• Knowledge of SEO and Google Analytics
• Excellent presentation skills.
• Excellent command of written and spoken in both Vietnamese and English.
• Excellent interpersonal skills and ability to work well in multicultural teams and partners.
• Able to generate creative, practical approaches to overcome challenging situations.

NOTE: THIS POSITION IS CONTINGENT UPON DONOR FUNDING. ALL OFFERS ARE CONDITIONAL UPON DONOR APPROVAL.

_MUST HAVE LEGAL AUTHORIZATION TO WORK IN VIETNAM. _

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PATH IS DEDICATED TO BUILDING AN INCLUSIVE WORKFORCE WHERE DIVERSITY IS VALUED.

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PATH IS AN EQUAL OPPORTUNITY EMPLOYER. EVERY QUALIFIED APPLICANT WILL BE CONSIDERED FOR EMPLOYMENT. PATH DOES NOT DISCRIMINATE BASED ON RACE, COLOR, RELIGION, GENDER, SEXUAL ORIENTATION, GENDER IDENTITY, GENETIC INFORMATION, AGE, NATIONAL ORIGIN, MARITAL STATUS, DISABILITY STATUS, POLITICAL IDEOLOGY, MILITARY OR PROTECTED VETERAN STATUS, OR ANY OTHER CHARACTERISTIC PROTECTED BY APPLICABLE FEDERAL, STATE, OR LOCAL LAW.

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