Job Description

The Media Coordinator works as part of the Communications and Public Relations team to generate, edit, publish, and share compelling social media and traditional media content in order to advance HSL’s reputation and awareness, generate interest for HSL offerings, and support business goals. Coordinator works in a dynamic, rapidly shifting news environment. Coordinator assists in development, distribution, and merchandizing of content for HSL’s social media programs and traditional media programs. They also collaborate with other members of the Communications team to support employee communications and community engagement efforts as needed.

RESPONSIBILITIES:

• Support team in creating and scheduling social media content across HSL-owned channels, under the Director of Communications and Public Relations, and in collaboration with marketing and brand teams.
• Position is expected to consistently travel on short notice to proactively capture content assets for social media or to support traditional media relations opportunities.
• Work collaboratively with colleagues on each HSL campus who can help provide content on an ongoing basis.
• Conduct daily “listening” on select non-HSL feeds on Twitter, Facebook, LinkedIn, and Instagram. Monitor for trends we can connect to and leverage.
• Identify positive, negative, and neutral reviews on Yelp and Google. Flag posts and work with communications and marketing team members to draft responses.
• Provide monitoring of comments on HSL-owned social channels and posting of responses drafted in collaboration with communications and marketing team members.
• Create background media materials as needed.
• Monitor for media coverage daily and compile weekly report. Prepare other reports as needed.
• Build and maintain media lists. Distribute press releases and follow up with select media.
• Document protocols for social media and traditional media best practices.
• Other duties as assigned.

QUALIFICATIONS:

• 1-3 years’ working experience in media relations and/or social media.
• Excellent writing and proofreading skills. Familiarity with AP Style.
• Proficiency with Microsoft Office, Google Docs, and other applications such as Canva, Cision, social media management tools (e.g., Hootsuite, Sprout, HubSpot, etc.), design tools, photography, videography, graphics, etc.
• Positive attitude, detail orientation with good multitasking and organizational ability, as well as a willingness to be available after-hours and on weekends when needed.
• Proactive, self-starter. Ability to work quickly, efficiently, and accurately in a fast-paced environment.
• Driver’s license and car required.
• BA/BS in Liberal Arts, Communications, Digital Media, Public Relations, Journalism, or a related field.

Occasional nights and weekends will be required for covering events

Hebrew SeniorLife is an equal employment opportunity employer. All employment decisions are based on merit, qualifications, and competence and not influenced or affected by race, color, religion, age, gender, national origin, ancestry, marital status, military status, veterans status, disability, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local law.

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