Job Description

• Implement and drive Hedrick Gardner’s business development & marketing efforts by partnering with the firm’s leadership (Management Committee & Business Development/Marketing Committee) and all practice groups and individual attorneys to develop strategic, organized, and consistent business development & marketing plans
• Oversees the firm’s business development & marketing budget
• Manages and further develops the firm’s social media presence
• Maintains and develops the firm’s website, including firm and attorney profiles, practice descriptions, and electronic newsletters (internal & external) and alerts
• Maintains firm databases utilized for business development & marketing (CRM)
• Evaluate and manage firm memberships
• Works with partners to coordinate RFP opportunities
• Assists attorneys with putting together (and participating in) client presentations & speaking engagements
• Oversees and coordinates event planning (internal & external)
• Co-lead the firm’s business development/marketing committee, including setting agendas, maintaining projects list, etc.
• Coordinates initial training for new attorneys & laterals about the firm’s business development & marketing efforts and strategy

Qualifications

• Prior business development & marketing management experience with business litigation/insurance defense/civil defense litigation firm or similar preferred
• Must demonstrate initiative, be highly organized, able to manage multiple projects while prioritizing work assignments, and able to work well with attorneys and staff at all levels in the organization
• Must have excellent communication, presentation, and interpersonal skills
• Microsoft Office applications (Outlook, Word, Excel, PowerPoint), Adobe Creative Suite (InDesign, Photoshop, Illustrator), Adobe Acrobat Pro, and website content management systems (e.g., WordPress)
• Familiar with SEO and Google Analytics, including setting goals, interpreting metrics, and implementing projects to improve online performance and visibility
• Excellent writing skills and the ability to understand the attorney-client relationship are critical
• Must demonstrate an ability to write effectively for public relations and other purposes for audiences inside and outside the firm and to prepare written materials to support and follow-up marketing opportunities for the firm and individual attorneys
• Ability to evaluate opportunities for business development and manage a budget
• Understands the needs and expectations of law firm clients
• Experience writing proposals and responses to requests for proposals preferred

Additional Information

Work Environment:

• Indoor office setting
• Hybrid position after an initial in-office training period
• Must be willing and available for occasional travel as needed and required by the position’s specific duties and responsibilities

Benefits:

• Medical
• Dental
• Vision
• Life
• Short-term Disability
• Long-term Disability
• HRA
• FSA
• 401K
• Pet Insurance
• Paid Holidays
• PTO

Benefit Conditions:

• Waiting period may apply
• Only full-time employees are eligible

Ability to commute/relocate:

This position will work out of the firm's Charlotte or Raleigh, NC office. Must be able to reliably commute or planning to relocate before starting work.

Hedrick Gardner is committed to the equal employment opportunity of all individuals regardless of their race, color, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by local, state, or federal law.