Are you looking for your next great media buying opportunity in a (remote) environment where you can grow and develop your skills?
Right now, one of our clients is looking for a DIRECT RESPONSE MEDIA BUYER who has 2+ YEARS OF hands-on MEDIA BUYING EXPERIENCE across FACEBOOK, GOOGLE & TIKTOK AD PLATFORMS.
REQUIREMENTS:
- 2+ years of hands-on media buying managing more than $50k/mo in spend for multiple businesses
- 2+ years of hands-on media buying on Facebook, Google & Tiktok ad platforms
- Strong knowledge and experience of sales funnels: particularly challenge funnels, VSL funnels, and self-liquidating funnels
- Excellent copywriting skills
- Working ad operations proficiency to traffic, QA, and troubleshoot ad tags / assets and campaign tracking / measurement
- Broad understanding of the programmatic media and paid social landscape; ability to make targeting and tactical recommendations to accomplish various marketing goals
- Well-versed in display marketing best practices and measurement
- Proven experience profitably driving high-volume lead generation customer acquisition funnels
- Experience with professional analytics tools and analysis methods
- Robust analytical skills and ability to work with and analyze a large volume of complex data
- Experience with Google Sheets
- Ability to manage multiple projects with intertwining deadlines while staying focused on the details
- Extremely self-motivated with a strong work ethic
- Ability to work independently as well as part of a team
- Experience with Hyros, GoHighlevel, Zapier, and Clickfunnels is a plus
RESPONSIBILITIES:
- Strategize and plan advertising systems for various products/services
- Develop and implement advertisements, funnels, and systems to ensure the success of advertising programs
- Design, build, and test variants of sales funnels
- Write, iterate, and test variants of sales page copy, email copy, and ad copy
- Design and/or strategize the development of creative with team and design service providers
- Ideate, strategize, plan, execute and optimize comprehensive advertising systems, funnels, media plans, and campaigns
- Build, launch, test, and iterate ad campaigns across Facebook, Youtube, Google, AdRoll, LinkedIn, etc.
- Continuously monitor, test, and iterate campaign performance and implement optimizations to maximize ROI, ensuring KPIs and benchmarks are met both short and long term
- Write ad copy, sales page copy, and support email copy for full funnel solutions
- Work with operations and sales counterparts to build marketing and media strategies for new products/services
- Interview customers and target personas to build comprehensive marketing workbooks and copywriting cheatsheets
- Conduct competitive research and 'funnel hack' strategies implemented by competitor
- Work with executive team for new product/service releases as well as offer development
- Build and monitor reporting dashboards using Hyros and internal tools on Google Data Studio
- Build automations using Zapier and CRMs (GHL) to streamline funnel strategies