Job Description
Her Campus Media is seeking a Manager of Advertising Operations to spearhead the execution and management of digital advertising campaigns for our brand and agency partners. In this role, you will oversee the implementation of mid to large scale digital marketing campaigns, as well as serving as the escalation point and collaborative partner for other team members across Sales, Planning, Integrated Marketing and Creative Services to ensure successful delivery and continual optimization of all digital campaigns. As a senior member of the digital team, you will help drive innovation, growth, and strategy for our digital offerings and play a key people management role supervising junior digital marketers as our team continues to expand. This role reports into the Director of Digital Marketing, with opportunities for growth.
Qualifications
RESPONSIBILITIES AND DUTIES
Oversee and execute the implementation of multiple, concurrent ad campaigns, across display and paid social, from start to finish and ensure successful, timely execution according to contracts/IOs, media plans, and client KPIs.
Optimize inventory management for ad placements on owned and operated channels (display and paid social), newsletters, native content, and others, updating and training internal teams as needed.
Serve as a support lead for sales and marketing teams; providing expert knowledge on all digital capabilities.
Serve as subject matter expert for quality assurance and troubleshooting for Digital department, (e.g. 3P Ad Servers, Rich media, Viewability/Fraud, Tags, Ad Tech, MOAT/DV/IAS, etc).
Work with clients and agencies to manage technical implementation of third-party rich media creative. Thoroughly test and QA all ads prior to launch.
Track and optimize campaign performance over time and provide performance and trend data to help shape future campaign strategy.
Research, pitch, and help implement strategies and tools to improve ad serving, reporting, creative development/management, audience growth, and general campaign performance metrics (viewability, fraud, conversion, etc.).
Coordinate with outsourced vendor and network partners, handling administrative and technical tasks associated with launching campaigns.
Directly manage and serve as an escalation point for Digital Strategists on team.
QUALIFICATIONS
4+ years experience in an advertising operations, paid social and/or audience development role, either at an agency or at a publisher, strongly preferred.
1+ years managing a team of direct reports
Required skills: Google Ad Manager, proficiency in third-party tracking tags/pixels and reporting platforms, data analysis, client facing experience, personnel management
Preferred skills: Paid Social platforms (Facebook, Instagram, Snapchat, TikTok, Pinterest), Funnel, Asana, Experience with third party verification partners (MOAT/DV/IAS), Google Workspace, Dropbox, Slack
Well suited to work in a nimble, highly matrixed environment
Strong written and verbal communication skills
Remote applicants welcome to apply
Additional Information
BENEFITS & PERKS
Eligibility for performance bonuses
Choice among six health insurance plans
Dental and vision insurance
401k retirement savings plan with company matching
Unlimited PTO and flexibility to work remotely
Extremely generous company holiday policy, with 16+ paid holidays annually including 2 floating holidays
Highly parent-friendly culture, including 12 full weeks of parental leave plus additional 4 weeks of part-time parental leave, all fully paid
Summer Fridays
FSA and HSA offered
Life insurance
Optional short-term and long-term disability insurance
Free One Medical membership offering same-day primary care over video or in person
Free Health Advocate services to help navigate the healthcare system
Dog-friendly office (if in Boston)
INTERVIEW PROCESS & EXPECTATIONS
To apply, click the “I’m interested” button to upload your resume and submit a cover letter.
Our timeline is to make a hire by September 1, 2022. You can expect 3 rounds of interviews, including an initial phone screen and subsequent interviews with members of the Integrated Marketing, Digital and Leadership teams. You will be asked to submit a short work sample to demonstrate your understanding of thoughtful paid social buying as it pertains to a specific client’s needs.
Please refer to our Interview Prep Guide (hercampusmedia.com/careers/interview-prep) for a general overview of our hiring and interview process and what we look for in applications.
Her Campus Media is proud to be an equal opportunity employer, which means we are committed to creating and expanding diverse thoughts and backgrounds throughout our organization. Her Campus Media does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.